tv.broadwayworld.com

RATINGS WATCH Articles
Click Here for More Articles on RATINGS WATCH...

ABC Family's 15th Annual 25 DAYS OF CHRISTMAS Delivers Record-Breaking Ratings

Related: 25 DAYS OF CHRISTMAS, ABC FAMILY

In its 15th year, one of the year's biggest events across all cable TV, ABC Family's "25 Days of Christmas," soared to record levels in Total Viewers (2.8 million), Adults 18-34 (701,000), Women 18-34 (456,000), Adults 18-49 (1.3 million), Women 18-49 (809,000), Viewers 12-34 (979,000) and Females 12-34 (640,000), driving #1 ranks in the daypart across the demos and powering weekly Prime highs during the "The Mistle-Tones'" premiere week (Dec. 3-9, 2012). Additionally, "25 Days of Christmas" reached over 100 million unique Total Viewers for the 6th consecutive year, 6% higher than in 2011 (106.9 million vs. 101.3 million).

ABC Family registered impressive double-digit increases versus "25 Days 2011" across all demos, including by 17% in Total Viewers (2.8 million vs. 2.4 million), by 18% in Adults 18-49 (1.3 million vs. 1.1 million) and by 15% in Viewers 12-34 (979,000 vs. 855,000).

Also noteworthy, with 1 week remaining in 2012 and December 2012, ABC Family is pacing at record yearly and monthly highs across its core female demos 18-34, 18-49 and 12-34. "Pretty Little Liars" will rank as cable TV's #1 scripted series of 2012 in Females 12-34 (2.2 million/4.9 rating), and the #2 scripted cable TV series in Women 18-34 (1.2 million/3.6 rating) and Viewers 12-34 (2.5 million/2.8 rating). In fact, "Pretty Little Liars" finished #6 on Twitter's 2012 Trend List (10.5 million - #1 among scripted TV dramas), and impressively still holds the record for a single tweeted episode (1.52 million interactions for its mid-season finale).

The December 2 airing of "Dr. Seuss' How the Grinch Stole Christmas" (7:00 - 9:30 p.m.) was the #1 cable TV movie during the event in Total Viewers and all target 18-34, 18-49 and 12-34 demos. In fact, it now stands as the network's #3 telecast ever in Total Viewers and Adults 18-49, and is the #1 cable TV movie of 2012/13 to date in Adults 18-34, Viewers 12-34 and Females 12-34.

Premiere of original movie "The Mistle-Tones" (12/9/12, Sun., 8:00 - 10:00 p.m.) ranked as cable TV's #1 telecast in the time period in Adults 18-34 (765,000), Women 18-34 (603,000), Adults 18-49 (1.4 million), Women 18-49 (1.1 million), Viewers 12-34 (1.3 million) and Females 12-34 (1.0 million), becoming the network's #3 original movie in the event's history in the younger females demos.

Related Articles


Related Links
Disney Channel to Premiere Primetime Special JAKE AND THE NEVER LAND PIRATES: BATTLE FOR THE BOOK!, 10/26Disney Channel to Premiere Primetime Special JAKE AND THE NEVER LAND PIRATES: BATTLE FOR THE BOOK!, 10/26
September 30, 2014
ABC Family Renews YOUNG & HUNGRY; Orders First Procedural Drama STITCHERSABC Family Renews YOUNG & HUNGRY; Orders First Procedural Drama STITCHERS
September 30, 2014
ABC Family to Air PRETTY LITTLE LIARS: WE LOVE YOU TO DEATH, 10/21ABC Family to Air PRETTY LITTLE LIARS: WE LOVE YOU TO DEATH, 10/21
September 30, 2014
ABC Family Orders First Procedural Drama STITCHERS, Renews YOUNG & HUNGRYABC Family Orders First Procedural Drama STITCHERS, Renews YOUNG & HUNGRY
September 29, 2014
ABC Family to Give Exclusive First Look at PRETTY LITTLE LIARS Christmas EpisodeABC Family to Give Exclusive First Look at PRETTY LITTLE LIARS Christmas Episode
September 26, 2014


About Author

Subscribe to Author Alerts

BLOGS
Spoiler Alert! THE VOICE Blind Auditions Night Four Recap 9/30; Full Results!Spoiler Alert! THE VOICE Blind Auditions Night Four Recap 9/30; Full Results! BWW Interview: Laura Benanti Talks NASHVILLE, 'The Secret', Connie Britton's Hair
BWW Interview: Laura Benanti Talks NASHVILLE, 'The Secret', Connie Britton's Hair
But, Wait! What's On TV Tonight? Wed, Oct. 1st: Laura Benanti's on NASHVILLE, Y'all 8:00pm: THE MYSTERIES OF LAURA | NBC

10:00pm: NASHVILLE | ABC

11:35pm: LATE SHOW WITH DAVID LETTERMAN w/ Critin Miloti | CBS

Click for more picks!

Become a Fan, Follower & Subscriber