World Hunger Relief Global Spokesperson Christina Aguilera Stars in New PSA
Yum! Brands (NYSE: YUM), parent company of KFC, Pizza Hut and Taco Bell, announced today the launch of its annual World Hunger Relief effort featuring multi-Grammy Award winner and international superstar Christina Aguilera in a new public service announcement.
According to the United Nations, there are nearly 1 billion people around the world who are hungry. Yum! Brands' World Hunger Relief effort is the world's largest private sector hunger relief initiative, spanning more than 130 countries and territories, over 39,000 KFC, Pizza Hut and Taco Bell restaurants and nearly 1.5 million employees. The initiative began in 2007 in an effort to raise awareness, volunteerism and funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.
The new PSA includes footage from Aguilera's recent field visit to Rwanda where she witnessed the effects of hunger first hand and helped beneficiaries of WFP's nutrition programs. Aguilera served food to hungry children who walk miles to and from school each day to receive a hot meal through WFP's school meals program. She also traveled to a refugee camp that houses more than 18,000 people living in small man-made huts. She spent time with mothers and children at the camp and heard about how they escaped violence in the Democratic Republic of Congo. Aguilera's inspirational song, "Light Up the Sky," plays throughout the :15 and :30 versions of the PSA that will air on television and online starting this month.
In addition to the new public service announcement, Aguilera raises awareness for the issue through new World Hunger Relief posters at KFC, Pizza Hut and Taco Bell restaurants with the quote "Together, we have the power to save lives and move from hunger to hope," plus advertising and online efforts, including the campaign's website, HungertoHope.com. She has served as global spokesperson for Yum! Brands' World Hunger Relief effort since 2009 where her participation has helped raise millions for WFP and other hunger relief agencies. She also serves as an "Ambassador Against Hunger" for WFP where she has traveled on relief trips with the organization to Guatemala, Haiti and Rwanda.
"I'm deeply moved by the many hungry mothers and children that I met in Rwanda," said Aguilera. "My goal with Yum! Brands' World Hunger Relief is to inspire as many people as possible to donate to the cause and move millions of children from hunger to hope. It's important for people to know that for just 25 cents a day, we can feed a child in school and be part of the solution," said Aguilera.
"We believe that it is our privilege and responsibility to do everything we can to make a difference in global hunger and save lives," said David Novak, Chairman and CEO, Yum! Brands, Inc. "Christina is an incredible spokesperson for World Hunger Relief, helping us raise global awareness and inspiring people to get involved. We are also grateful for the important work that the World Food Programme is doing every day to feed millions of hungry children and women in developing countries. I'm especially proud of the 1.5 million Yum! associates, franchisees and their families that are volunteering in their local communities to address the problem," said Novak.