Toni Braxton Set for Live Chat on Oscar Sunday

Neil Goldberg, CEO of Handmade Mobile Entertainment (HME) announced the expansion of HME's offerings today with the official launch of Toni Braxton's social network, Toni Braxton's Toni Tigers. The formation of Toni Tigers will provide the multi-hyphenate, singer, actress, reality star and philanthropist a community where she can support her current activities in entertainment and non-profit causes.

"Toni is a seminal artists with a very substantial social following. Her show Braxton Family Values has increased her notoriety among a new generation of followers. Joining the Handmade family will allow her to engage and connect more meaningfully with her fan base. By messaging and posting exclusive and premium content to fans, Toni's community will have a richer and more satisfying social experience, much like we have seen with Trey Songz, Bow Wow and other HME network users over the year," stated CEO of HME, Neil Goldberg.

The current success of fellow HME artists has proven that monetizing social can go hand-in-hand with deepening fan engagement. Toni and her team saw unlimited potential in Handmade's unique virtual gifting, contesting and premium content features and view the app as a great way to engage fans of her show, music and charitable causes.

Toni Braxton is an iconic and six time Grammy© winning performer, actress and activist and is currently best known for her WE network series Braxton Family Values. She is a national presence for autism education via the not-for-profit organization, Autism Speaks as well as the American Heart Association. Toni Tigers can be downloaded from bit.ly/toniapp on your respective iPhone, Android or web devices.

Photo Credit: Walter McBride / WM Photos