Skooly Enlists 2 Chainz for 'Virgil Discount'

By: Jan. 07, 2020
Get Access To Every Broadway Story

Unlock access to every one of the hundreds of articles published daily on BroadwayWorld by logging in with one click.




Existing user? Just click login.

Skooly Enlists 2 Chainz for 'Virgil Discount'

T.R.U. (The Real University) and Atlantic Records recording artist Skooly enlists label boss 2 Chainz for their latest "Virgil Discount," an ode to luxury fashion line Off White; available at all DSPs. The track is accompanied by an official music video, directed by Zoo as Zoo and produced by Big Lights; watch. "Virgil Discount" marks the kick-off of #TRUsdays - weekly Tuesday releases of new music from T.R.U. recording artists in anticipation for the upcoming compilation No Face No Case on February 7th.

Hailed by Pitchfork for "changing the way Atlanta raps," Skooly has crafted a truly distinctive signature sound, switching seamlessly back and forth between laidback verses and sizzling singing. . In addition to collaborations spanning Future to Young Thug, Skooly drew millions of Spotify streams with tracks like "Habit (Feat. 2 Chainz)," "Crazy s (Feat. Lil Xan)," and "Really Rich," as well as the recent bangers, "Lil Boy s" and "Proud Of You." Signed to T.R.U. in 2019, he made his proper debut with "Pop Off."

Earlier this season, GRAMMY® Award-winning 2 Chainz's T.R.U. and Atlantic Records dropped their debut single "Shoot It Out" and companion visual. Directed by Darius Turbak and the Cloud Harvest Team, the official "Shoot It Out" visual premiered on Complex.

"I know Skooly is a superstar," says 2 Chainz. "I've been watching him since he was about 14 in Atlanta. As a little kid, he had a Lil Wayne vibe. I'm staying down with him. He's 25-years-old, and he's nowhere near his peak. He really knows where to sing and where to put the bars down."

2 Chainz first introduced the T.R.U. brand with 2011's seminal mixtape, T.R.U. REALIGION, followed the next year by his RIAA platinum certified, GRAMMY® Award-nominated solo debut, BASED ON A T.R.U. STORY, and further developed over the course of eleven trailblazing mixtapes and five solo albums. In 2019, the acclaimed ATL superstar officially founded the T.R.U. label, teaming with Atlantic Records with a goal of formally presenting a new vanguard of Atlanta-based hip-hop talent.

"I treat the record label as school with various levels," 2 Chainz says. "That's why we refer to it as 'The Real University.' It's a course you go through. Ever since my mixtape days, I've used the acronym T.R.U. It was a school of thought I put in place. It was all about me practicing what I preach, getting comfortable in my own skin, going through ups and downs, and moving forward. Atlantic gave me the opportunity to share my vision. I've done so much music, and I've been successful. I'd like to pass those lessons to the youth. I'm concentrated on the future, making someone else's dreams come true and giving them some rich people problems."

Watch the new music video here:



Comments

To post a comment, you must register and login.

Vote Sponsor


Videos