Jennifer Lopez & More Set for Return of TODAY's 'Viva Today', Beg. 4/27

The second edition of "Viva TODAY" is back. Starting Sunday, April 26 on NBC's TODAY, the special week-long series will celebrate the rich, diverse Hispanic culture and its impact across the U.S.

On Monday, April 27, Rockefeller Plaza will sizzle with Billboard's top Latin Music artist, Romeo Santos. In his first-ever morning show appearance "The King of Bachata" will perform a live concert, also simulcast on Telemundo.

As part of the series, Natalie Morales will join TODAY live from Miami Thursday, April 30 and Friday, May 1. She will give viewers a behind-the-scenes look at the Billboard Latin Music Awards with the night's biggest stars including Jennifer Lopez, Enrique Iglesias and Marc Anthony. The 2015 Billboard Latin Music Awards will air Thursday, April 30 on Telemundo.

Throughout the week, "Viva TODAY" will feature interviews and appearances from Hispanic influencers including music stars Gloria Estefan, Pitbull and Thalia, Oscar nominated actress Salma Hayek, Broadway legend Chita Rivera, fashion designer Narciso Rodriguez, JANE THE VIRGIN actress and Golden Globe winner Gina Rodriguez, celebrity nutritionist and trainer Marco Borges, and superstar video blogger Bethany Mota.

TODAY invites viewers to join the conversation online using #VivaTODAY. For more information on "Viva TODAY" visit TODAY.com.

NBC's TODAY is the news program that informs, entertains, inspires and sets the agenda each morning for Americans. Airing live from 7 am to 11 am ET, TODAY reaches more than 5 million people every day through its broadcast, and millions more through TODAY.com, the TODAY app, and social media platforms. Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales, Willie Geist, Tamron Hall, Carson Daly, Hoda Kotb, and Kathie Lee Gifford are the anchors and hosts, Noah Oppenheim is the SVP and Executive in Charge, and Don Nash is the executive producer.