Fruition Release Official Video for 'I'll Never Sing Your Name'

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American Songwriter recently premiered the second single off the album "Northern Town", saying "The lonesome love song is built on a richly layered arrangement that swells and grows more hopeful as the song progresses. Coupled with previously released Watching It All Fall Apart track 'I'll Never Sing Your Name,' it's an intriguing taste of things to come." The record has also been praised by Relix, Alternative

Press, Live for Live Music, Impose Magazine and more.

Stream "Northern Town" on Spotify:

While still showcasing the sublime harmonies that they first discovered during an impromptu busking session in 2008, Fruition's three singer-songwriters Jay Cobb Anderson, Kellen Asebroek and Mimi Naja pursued a purposeful inventiveness that resulted in their most intricately textured work to date. With help from producer

Tucker Martine, (My Morning Jacket, The Decemberists, Modest Mouse) the band adorned their folk-rooted sound with delicately crafted elements of psychedelia and soul.

"Tucker helped us push ourselves to create something that glistens in subtle little ways that you might not even pick up on at first," says Kellen Asebroek. "We got to play around with all this analog gear and these weird old keyboards we wouldn't ordinarily use, like a bunch of kids in a toy store where everything is free."

Displaying the dynamic musicality they've shown since making their debut with

Hawthorne Hoedown, the band has evolved from a rootsy, string-centric outfit to a full-fledged rock act, eventually taking the stage at such major festivals as

Bonnaroo and Telluride Bluegrass, a set that inspired Rolling Stone to praise their "raucous originals filled with heartfelt lyrics and stadium-worthy energy".

Before the band hits the road, they'll give fans the opportunity to hear some of the new music live at a special preorder in-store at Portland, OR's Music Millennium on January 22. Fans can pre-order Watching It All Fall Apart at the venerable retailer for guaranteed entry.

Watching It All Fall Apart is also available for pre-order on CD, digital or limited edition color swirled vinyl, as well as deluxe bundles via www.fruitionband.com.

01/22 - Portland, OR @ Music Millennium (In-store)

04/06 - Olympic Valley, CA @ WinterWondergrass Tahoe

04/07 - Olympic Valley, CA @ WinterWondergrass Tahoe

04/12 - Las Vegas, NV @ Bender Jamboree

04/13 - Las Vegas, NV @ Bender Jamboree

06/01 - Taos, NM @ Music On the Mothership

06/28 - Rothbury, MI @Electric Forest

07/21 - North Plains, OR Northwest String Summit

07/22 - North Plains, OR @ Northwest String Summit