Enrique Iglesias to Kick Off 120th Anniversary of Salvation Army Red Kettle Campaign at Thanksgiving Day Game
Pop superstar Enrique Iglesias announced today during his sold outEuphoria tour stop at Madison Square Garden that he will be the featured performer for The Salvation Army's 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins on November 24, 2011 (4:15 p.m. ET; CBS). Enrique's Live Nationally televised performance will mark the start of the 120th anniversary of the Army's iconic Red Kettle Campaign, which began in San Francisco in 1891.
The iconic kettle campaign is the largest and longest running fundraiser of its kind and raised a record $142 million in 2010, with more than $1.4 billion raised since the Dallas Cowboys Thanksgiving Daypartnership began. To celebrate the 15th anniversary of this iconic musical partnership, fans will have an opportunity to win an expense-paid trip to see the Cowboy's game and halftime show performance by signing up to be an online virtual bell ringer at www.OnlineRedKettle.org.
"This is a great opportunity – to spend Thanksgiving in Dallas where music, football and helping others truly comes together," said Enrique. "The Dallas Cowboys and The Salvation Army have a great partnership -- throw in some great music and I know we can get viewers dancing and encourage donors to give generously this Christmas when so many need a hand up."
One of the most celebrated and recognized Latin Artists of all time, Enrique has sold more than 65 million albums worldwide. Most recently, Enrique was on a sold out arena tour in support of his 2010 smash-hit album, Euphoria. The album has sold 4 million copies worldwide and includes the hits "I Like It," "Tonight (I'm Lovin' You)" and the new single "I Like How it Feels" featuring Pitbull. Enrique has won a Grammy and a Latin Grammy, as well as 16 Billboard Music Awards, 23 Billboard Latin Music Awards, 5 American Music Awards and 7 World Music Awards.
As part of the announcement, Enrique was presented with a special Dallas Cowboys jersey with "Enrique" and the number 67 on the back to highlight the 67 #1 spots on the Billboard charts Enrique has had over his career. He also met with children from The Salvation Army's Harlem Temple Corps in New York City, who were presented with special Dallas Cowboys jerseys.
"We are more than excited to have superstar artist Enrique Iglesias kickoff the Red Kettle Campaign. We know he will put on a halftime performance that will commemorate the 15th anniversary of the Cowboys partnership with The Salvation Army in style," said Charlotte Jones Anderson, Dallas Cowboys' executive vice president of brand management and Chairperson of The Salvation Army's National Advisory Board.
Enrique's performance highlights the 15-year musical tradition of using the Cowboys Thanksgiving Day halftime show to launch the Red Kettle Campaign. During this time period, The Salvation Army has raised more than $1.4 billion in red kettles to help people in need. Donations to the Red Kettle Campaign allow The Salvation Army to serve 30 million people in 5,000 communities nationwide each year. Previous halftime performers that helped bring awareness to the campaign include Keith Urban, Daughtry, Jonas Brothers, Kelly Clarkson, Carrie Underwood, Sheryl Crow, Destiny's Child, Toby Keith, LeAnn Rimes, Creed, Jessica Simpson, Billy Gillman, Clint Black, Randy Travis and Reba McEntire.