Delivery Agent Acquires Musictoday Distribution Company From Live Nation Entertainment
Delivery Agent, Inc., the market leader in turning viewers into customers for more than 350 of the world's leading global brands, announced today it has reached a definitive agreement with Live Nation Entertainment (NYSE: LYV), to acquire Musictoday, a merchandise distribution company that fulfills merchandise orders for hundreds of recording artists.
Delivery Agent's platform, which is currently used by top Fortune 500 media companies in the television and movie sectors, will now provide best-in-class monetization solutions services to the multi-billion dollar music industry. To date, the company's platform has enabled over 10 million media related commerce transactions via desktop, mobile, tablet, and directly via the television (t-commerce).
Delivery Agent's capabilities will be extended to Musictoday's roster of clients providing a unique opportunity to redefine legacy monetization models for the music business. The new offering will include upgraded online and mobile storefronts for Musictoday's clients as well as leverage Delivery Agent's proprietary t-commerce platform to enable purchases directly from live tweets, music videos and live streamed concerts.
"Much like the other entertainment markets Delivery Agent is entrenched in, music in the U.S. is a massive media market experiencing a tremendous transformation," said Mike Fitzsimmons, Delivery Agent CEO. "Fans have changed how they consume and engage with music content, making the industry ripe for innovative new monetization models. This acquisition offers Delivery Agent a natural way to extend the company's solutions into a new vertical and create real value for the industry."
Musictoday is headquartered in Crozet, Virginia.
About Delivery Agent, Inc.
Delivery Agent is the market leader in turning TV viewers into revenue generating customers for the world's largest brands and media companies. Delivery Agent's proprietary technology allows viewers to engage with and transact directly from advertisements and television shows through web, mobile, and advanced television applications. Currently in market with leading broadcasters, advertisers, MVPDs and smart TV manufacturers, Delivery Agent brings scalability, organization and economic incentive to a disparate ecosystem that has traditionally lacked uniform technical standards and has been challenged by complex rights and revenue sharing issues. The company is deployed and maintains long term partnerships with NBC, FOX, CBS, HBO, Showtime, Pepsi, Visa, Comcast, Cablevision, AT&T, Verizon and Samsung among others. More information about Delivery Agent is available at www.deliveryagent.com and @deliveryagent.