COUNTERPOINT 2014: 65,000 Fans Celebrate at Georgia Festival

More than 65,000 music fans celebrated the return of the CounterPoint Music & Arts Festival--Thursday, April 24-Sunday, April 27--and the debut of its new expansive andbreathtaking 5,000-acre Kingston Downs festival grounds. The festival closed out on a high note with a Sunday night headlining set from hometown heroes Outkast, about whichthe ASSOCIATED PRESS (4/28) said, "...the energy was high for Outkast's performance in their home state at the CounterPoint Music & Arts Festival...[they] put on an energetic show that kept the crowd jamming in the late hours." The festival weekend was also marked by peak moments with main stage closing sets from Pretty Lights on Friday and Foster The Peopleon Saturday. The music didn't stop there; each day, late night sets--Krewella (Saturday, 12:30 AM), Above & Beyond (Sunday, 12:30 AM) and Flux Pavilion and Tycho (bothSunday, 11:45 PM)--rocked the grounds until at 2:00 AM.

"We couldn't be happier with this past weekend's CounterPoint," said Jonathan Fordin, Partnerof MCP Presents. "Even with the Sunday rain, the feedback from our fans has been incredible and exciting to say the least!! We know what we did right, from sound to space, we know where we need to make some changes and we will work over the next year to make this an even better experience for all moving forward."

On the art side, the goal with the CounterPoint art installations was to not only enhance the natural beauty of the festival site, but to also serve as an interactive, creative experience for the participating artists as well as the festival-goers. The Heineken House--a multi-sensory experience featuring a Live Art Pyramid as its core --served as the center point of the festival's art scene.

CounterPoint also teamed up with Front Gate Tickets--one of the world's leading providers of turnkey, end-to-end ticketing, fulfillment, marketing and RFID wristband solutions--to debut Front Gate Tickets' brand new service, called "FestiPay." The service allows music fans to gain instant access to the festival site, as well as the ability to buy drinks, food and other necessities with a quick tap of their pre-registered wristband. Beyond reducing wait times at concession stands, "FestiPay" provides a number of benefits to both fans and festival promoters. Fans have the convenience and added safety of leaving cash and credit cards off-site, which is particularly relevant for camping festivals. And "FestiPay" gives promoters better insight into the purchasing habits of fans, empowering them to offer more of what they want on festival grounds.

The festival featured extensive camping options, the Georgia Eats Food Court, bars throughout the festival site (including the Point Draught House, presented by Bell's Brewery), the CounterPoint Cares Non Profit Center, carnival rides, the CounterPoint Arts Village, the official CounterPoint Merch Store, and the CounterPoint Game Point. CounterPoint also had a strong greening initiative, with free water stations throughout the grounds. Attendees filled their own bottles, saving more than 65,000 plastic bottles of water over the festival weekend.

Stay tuned for news about CounterPoint 2015.

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