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Midnight Showings of THE AMAZING SPIDER-MAN Earn $7.5 Million

Midnight Showings of THE AMAZING SPIDER-MAN Earn $7.5 Million

Sony Pictures reports that THE AMAZING SPIDER-MAN brought in $7.5 million from its 3,150 midnight screenings last night with $1.2 million, coming from the 300 IMAX screens which premiered midnight showings of the film.

IMAX Corporation and Columbia Pictures recently announced that the highly anticipated 3D action-adventure film would be released in the immersive IMAX® 3D format in 447 IMAX® theatres worldwide. Domestically, the film launches today, July 3 – simultaneous with the film's North American wide release – in 307 theatres. The film began its rollout to a total of 140 IMAX theatres internationally on June 27. Additional playdates will be added as pending bookings are confirmed. To date, the Spider-Man motion pictures have generated more than $2.5 billion in worldwide box office receipts. Spider-Man 2 and Spider-Man 3 were also released in IMAX.

Director Marc Webb and the filmmakers have crafted the climactic finale of The Amazing Spider-Man to feature a larger aspect ratio of 1.9:1 versus the traditional 2.39:1 ratio in order to take full advantage of the IMAX canvas and overall experience. This aspect ratio, which is optimized to take advantage of the IMAX screen, will allow audiences to see more of the image and result in a full panorama of the action – allowing audiences to feel as if they were swinging alongside Spider-Man.

The IMAX release of The Amazing Spider-Man has been digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie. The film will also be released in 2D and other 3D formats.

About The Amazing Spider-Man™ One of the world's most popular characters is back on the big screen as a new chapter in the Spider-Man legacy is revealed in The Amazing Spider-Man™. Focusing on an untold story that tells a different side of the Peter Parker story, the new film stars Andrew Garfield, Emma Stone, Rhys Ifans, Denis Leary, Campbell Scott, Irrfan Khan, with Martin Sheen and Sally Field. The film is directed by Marc Webb from a screenplay written by James Vanderbilt and Alvin Sargent and Steve Kloves from a story by James Vanderbilt, based on the Marvel Comic Book by Stan Lee and Steve Ditko. Laura Ziskin, Avi Arad, and Matt Tolmach are producing the film in association with Marvel Entertainment for Columbia Pictures, which will open in theaters everywhere in 3D on July 3, 2012.

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