Caribou Coffee Celebrates Launch of Real Inspiration Blend by Creating Larger-Than-Life Pinterest Board inside Mall of America'
Caribou Coffee continues to innovate its coffee offering with the launch of its new Real Inspiration Blend, created through collaboration with its fans on Pinterest. In 2013, Caribou asked fans on Pinterest to share what inspires them, and from images and captions, Caribou roastmasters created a unique blended coffee with the sole purpose of inspiring dreamers to become doers.
To celebrate the national launch of this one-of-a-kind blend, Caribou has taken over the Rotunda in Mall of America the nation's largest mall, located in Bloomington, Minn.creating an awe-inspiring, 64 foot-tall Living Pinterest Board. The Pinterest Board is on display now through Thursday, February 13.
Guests who visit the Living Pinterest Board will have the opportunity to immerse themselves in five interactive "pins" created by Caribou. Activities will include:
- An Inspiration Stage that will inspire fans to pursue their passions through demonstrations and performances by other lifestyle brands located in the Mall.
- Real Inspiration Sampling will offer guests the opportunity to be among the first to try Caribou's newest blend in a miniature Caribou Coffee.
- A Chalkboard Pin will invite guests to get creative and share what inspires them most.
- A large-scale Caribou Coffee Mug will enhance the realism of the Living Pinterest Board experience.
- A Caribou Photo Booth will feature fun, life-size props where fans can capture the moment and share it with their social followers.
Fans are encouraged to share their photos from the Living Pinterest Board experience and other inspirational images on Twitter and Instagram using the hashtag #CaribouInspires. Photos will be displayed across the screens of the Living Pinterest Board, as well as the brand's social channels, to inspire Caribou communities around the world.
"At Caribou Coffee, we continue to push the boundaries of our menu offerings and are thrilled to provide our fans with a new, distinctive blend that is unlike any other," said Michele Vig, VP of Marketing for Caribou Coffee. "We're incredibly excited to bring Real Inspiration to life at Mall of America and to share the passions of our fans through a larger-than-life Pinterest board which was inspired solely by our Caribou Coffee guests."