Question on the marketing of Hand of God
Question on the marketing of Hand of God
Islander_fan
Broadway Legend Joined: 6/25/14
#1Question on the marketing of Hand of God
Posted: 1/27/15 at 12:42pm
So, I have to say, I really love the marketing campaign that they are using for Hand of God. But, I was wondering something. Why are they touting it as a big deal that it's a play on Broadway with no popular West End transfer behind it and not one that has any Hollywood stars in it? I mean, it's not just the marketing, one of the producers spoke about the same thing in an article in I believe the Times. It wouldn't be the first successful play on Broadway with people who are no names to people that don't follow theatre.
Are they just doing this as a way to hype up the show. I mean, if you were to ask me of a play that did well but had no "names" August: Osage County does come to mind right away. Or is that different because it had the reviews of the Chicago run to help it out?
#2Question on the marketing of Hand of God
Posted: 1/27/15 at 12:45pm
You're potentially overthinking this.. They aren't saying they are making history or anything...
It is just supposed to be a funny way to position the show, as having none of the staples of what seem to be popular trends these days.
bfreak
Broadway Legend Joined: 5/6/11
#2Question on the marketing of Hand of God
Posted: 1/27/15 at 1:05pmThat was exactly my interpretation, haterobics.
#3Question on the marketing of Hand of God
Posted: 1/27/15 at 1:07pmThey're playing up their underdog status for comedic effect. And they're doing a brilliant job- maybe some of the best marketing I've seen for anything on Broadway in years.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
#4Question on the marketing of Hand of God
Posted: 1/27/15 at 1:27pmI think it's kind of clever of them. Tons of us talk about how so many shows are only popular because of their names, or because of their fame as a movie, or because of who's in them. So when you hear this show is doing well and has nonce of that --- hmmm, maybe worth seeing what makes it so good.
#5Question on the marketing of Hand of God
Posted: 1/27/15 at 2:35pmTHe campaign is incredibly clever. This is one of those rare shows the I intend to push everyone I know to see. I'm really hopeful it does well but only time will tell. In any event, I'm just glad I get another chance to see this remarkable play.
