FROZEN website?

TheatreKid3
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FROZEN website?#1
Posted: 2/8/14 at 11:28am
Since when does Disney create teaser websites for new shows this quickly? Could this project be a lot further in development than we think?

Also, interesting note, when I copied the link into Facebook to share, the thumbnail read "Be among the first to receive news about the stage adaptation of THE PRINCESS BRIDE as it becomes available."

Interesting.
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gleek4114
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FROZEN website?#2
Posted: 2/8/14 at 11:42am
Is the website legit? I seems this is EXTREMELY soon or a site. I guess Disney may be planning to fast track the development and the project itself.
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disneybroadwayfan22
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FROZEN website?#2
Posted: 2/8/14 at 11:43am
Yeah, what's your link? Something smells fishy
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justincharacter
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FROZEN website?#3
Posted: 2/8/14 at 11:54am
frozenthemusical.com

Disney is not playing around. It seems as if they are not wasting any time on this project.
oasisjeff
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FROZEN website?#4
Posted: 2/8/14 at 12:01pm
This means nothing, really. The domain was registered in October 2013. One imagines Disney has thousands of domains for projects that might eventually pan out. Paying $5/year and parking a domain is easier than letting someone else register the domain and having to shell out thousands of dollars to buy it from someone.

They also registered frozenbroadway.com, frozenonbroadway.com, etc.

I've owned the domain name for my as-yet-unpublished novel for like 8 years now.

Now t/d/b/a haterobics on here.
Updated On: 2/8/14 at 12:01 PM
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Gorlois
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FROZEN website?#5
Posted: 2/8/14 at 12:10pm
As the above user explained, Disney has been registering domain names for theatre adaptations of their films for years, just to sit on them *in case* Disney decides they will go into production. However, due to the film's spectacular critical and box office success, I imagine Disney has very serious plans to bring this to Broadway by 2016.
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disneybroadwayfan22
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FROZEN website?#6
Posted: 2/8/14 at 12:12pm
This means nothing, really. The domain was registered in October 2013.

A month before the preimere. That means they were planning the Broadway musical even before the release. I'm just shocked that they're rushing into something already. But, this could be a good sign that the development is doing well.
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disneybroadwayfan22
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oasisjeff
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FROZEN website?#8
Posted: 2/8/14 at 12:25pm
"A month before the preimere. That means they were planning the Broadway musical even before the release."

It doesn't necessarily mean that. It means they wanted to lock in the domain name in case they decided to create a musical at some point.

Do you think Disney would rather: pay $5 before no one knew to buy the domain name or pay a speculator $50,000 to get it back?

The cost is low enough to own thousands of domains for projects that may never happen. Obviously, they said they are pursuing Frozen, so that's why they put up a mailing list page with a logo (again, not a huge investment for them).
Now t/d/b/a haterobics on here.
TheatreKid3
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FROZEN website?#9
Posted: 2/8/14 at 12:35pm
But still, how many "purchased domain names" have teaser artwork and mailing list sign-ups? This is didn't happen for ALADDIN, NEWSIES, or MERMAID until they were officially announced.

It's definitely strange, though like many have said I wouldn't read too much into it at this point, but still I think it does mean the project is pretty legit at this point and is probably coming sooner rather than later.

EDIT: Just saw THE PRINCESS BRIDE website an realized it has the same teaser artwork, so that part is irrelevant at this point.
Updated On: 2/8/14 at 12:35 PM
Liza's Headband
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FROZEN website?#10
Posted: 2/8/14 at 1:21pm
They do this for movies that don't even have plans of a Broadway adaptation. It is DISNEY. They do it to PROTECT the DISNEY brand. This isn't some big revelation, folks.
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Kad
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FROZEN website?#11
Posted: 2/8/14 at 1:32pm
Yeah, this isn't a sign that "development is going well" or has even started in earnest. It's a common practice done so that the owner of the rights has the best domain name.
"...everyone finally shut up, and the audience could enjoy the beginning of the Anatevka Pogram in peace."
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veronicamae
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FROZEN website?#12
Posted: 2/8/14 at 4:04pm
Did anyone actually click the link? They didn't just park the domain. They've set up a newsletter sign-up to get info about the production.

"Be among the first to receive news about the stage adaptation of FROZEN as it becomes available."

So they're either actively developing it (and a recent interview w/ a Disney exec said they're developing a ton of Frozen stuff now, including the show), or they're just email mining.

Updated On: 2/8/14 at 04:04 PM
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WJR2
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FROZEN website?#13
Posted: 2/8/14 at 4:27pm
The Princess Bride website looks IDENTICAL....
JohnyBroadway
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FROZEN website?#14
Posted: 2/8/14 at 4:27pm
It's a full on site.
Frozen on stage.
Liza's Headband
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FROZEN website?#15
Posted: 2/8/14 at 5:19pm
No it's not. It is a splash page. A splash page is not a "full on site." You probably think it is because you're looking at the entire page and interpreting it as such. Unfortunately, that's not the case. That is just Disney's general wireframe; a mainstay at the top and bottom of every page that shows up no matter what.

Regarding the actual "Frozen" piece of it, there is some text and a mailing list form. Nothing else. That form, by the way, feeds directly into DTG's general e-blast list. The mailing list is not exclusively "Frozen." Read the fine print next to the asterisk.

This is all a whole lot of hubbub over nothing, really.
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fingerlakessinger
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FROZEN website?#16
Posted: 2/8/14 at 5:34pm
Wow, I'm all for a FROZEN stage adaption but even I know that these sites are just on hold. We are several years away from a workshop, at least. They're going to let the film come out for home release, let the water simmer for a few years, and then they will probably bring it to the stage. Meanwhile, they're going to plan the hell out of it and make sure they don't mess it up. Alongside HUNCHBACK, this could be one of Disney's best "new" projects.
"Life in theater is give and take...but you need to be ready to give more then you take..."
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anmiller07
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FROZEN website?#17
Posted: 2/9/14 at 6:50am
In fact, they most likely just copied the source code from The Princess Bride website and updated the little image to say "Frozen", which is why fingerlakessinger would have gotten Princess Bride info when pasting the link on Facebook.
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fashionguru_23
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FROZEN website?#18
Posted: 2/9/14 at 11:02am
Remember when Disney bought out all these domain names for its stage version of Dumbo? This article from BWW is from March 2010...it will almost be 4 years, and still nothing...


http://www.broadwayworld.com/article/Rialto-Chatter-Disney-Fuels-NEWSIES-DUMBO-Bway-Speculation-Registers-Domains-20100305
"The 54th Street[theatre] had a rep as. . .where old musicals went to die." -Smaxie

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