The 10022 Saks Fifth Avenue flagship shoe floor is getting a major addition: a Christian Louboutin shop-in-shop.
"When you have a big floor like we have, providing some brand direction for customers is important so it's not just a Sea of racks," said Ron Frasch, Saks' president and chief merchandising officer. "You need some interesting elements that break it up and frame the floor." The 1,600-square-foot Louboutin in-store shop is the designer's first in the U.S. and its biggest in-store shop worldwide. "We got a great spot at Saks," said Alexis Mourot, chief operating officer of Louboutin. "It's actually two spaces linked together - the atrium space plus a second three-wall space. It's very comparable to one of our larger stores." The walled area will feature Louboutin accessories and there will be a space for special products as well as collaborative projects. Currently the brand has 53 stand alone stores and 14 shops-in-shop. "Everybody is building bigger and bigger shoe floors," Frasch observed. "We led the way about five-and-half years ago," when 10022-Shoe was introduced. "When you create an expanded shoe offer, you've got to be careful that it doesn't get so large that it becomes confusing or one-dimensional. Footwear is still an extremely strong business and obviously very competitive in this market. We continue to elevate the business."Saks also released this great video to promote the new Louboutin shop-in-shop. Check it out below!
About the film:
The French master paints the town red-literally-as his telltale soles travel from Paris to NYC for the opening of the new Christian Louboutin boutique on Eight in New York.
#SaksLovesRedSoles Directed by Benoit Tételin Copyright Macassar Productions 2013.png)
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