Sweet Charity Offers Sweet Rewards!

The smash hit musical Sweet Charity becomes the first Broadway show in history to reward its audience with free show tickets, ticket discounts and other great gifts by launching an innovative new website, www.sweetcharityrewards.com.

This interactive site offers fans of the musical the opportunity to earn points by testing their knowledge of various aspects of the show.  The points can be immediately redeemed for a wide array of gifts, including free and discounted tickets, coupons for free food and drink, show merchandise, CD's of the cast recording and exclusive backstage passes. The grand prize package will include tickets to the show, a backstage tour and a backstage visit with Christina Applegate, the Tony-nominated star of Sweet Charity.

Sweet Charity Rewards, which is regularly updated with new trivia questions, is designed to be user-friendly to hard-core fans and those with little familiarity of the show.  Log on to www.sweetcharityrewards.com and find quizzes about Sweet Charity's story, music, history, stars and creative team.   Answer each question before the on-screen clock runs out and earn points for each correct answer.  The more points, the better the rewards.  Trivia enthusiasts can earn enough points to win prizes their first time on the site or can store them for more extravagant prizes such as free show tickets.

"Sweet Charity has the most passionate and vociferous repeat customers on Broadway.  We wanted a program to both reward those loyal frequent buyers and also reward new customers for learning about this joyous production," producer Barry Weissler said. 

Along with the exciting rewards program, the site also features a flashy, animated design along with photos, previews of the new cast recording and exclusive video chats with the show's stars Christina Applegate and Denis O'Hare as well as choreographer Wayne Cilento.

Sweet Charity Rewards include:

VIP Pack for Eight: Eight free tickets to Sweet Charity and eight backstage passes where you will meet Christina Applegate, Denis O'Hare and all the stars, for a truly unforgettable Broadway occasion.  (Also available in a pair or a Family Four Pack.)

Premiere Pack for Two: This exclusive package includes two tickets to Sweet Charity, two Playbills signed by Christina Applegate and Denis O'Hare, and lunch for two at Prêt-A-Manger. 

Discount Tickets: Points may be redeemed for premium tickets to see Sweet Charity at 50%, 35% and 20% off the regular ticket price.

Broadway Gourmet: Redeem your points for a free sandwich or baguette and any cup of homemade soup at Prêt-A-Manger absolutely free.  Feeling like something sweet instead?  Enjoy a cup of Prêt coffee along with a Prêt dessert.  Redeemable at any of Prêt's Manhattan/>/> locations.

Charity's Picks: Show your love for the best show on Broadway by wearing a free Sweet Charity or Big Spender t-shirt.  You may also redeem your points for a Sweet Charity window card or the new cast recording CD.

Sweet Charity, performing at the Al Hirschfeld Theatre (302 W 45th Street), is a funny, poignant and tender look at the misadventures of Charity Hope Valentine (Christina Applegate), a dance-hall hostess who always gives her heart – and her earnings – to the wrong man.  Sweet Charity also stars Denis O'Hare as Oscar, Janine LaManna as Nickie, Kearran Giovanni as Helene, with Wayne Knight as Herman and Paul Schoeffler as Vittorio.

Performances are Tuesdays and Thursday – Saturday at 8:00 p.m., Wednesdays and Saturdays at 2:00 p.m. and Sundays at 2:00 p.m. and 7:00 p.m.  Regular ticket prices for Sweet Charity are $101.00 - $56.00 and can be purchased by calling (212) 239-6200.  Or for your chance to win free or discounted tickets, visit http://www.sweetcharityrewards.com