Ouidad Launches Superfruit Renewal Clarifying Shampoo

Curly haired women no longer have to worry about their hair being stripped and dried out by clarifying shampoos. The NEW OuidadSuperfruit Renewal™ Clarifying Cream Shampoo effectively removes product build up while nourishing hair and infusing moisture instantly. Women with curly hair tend to have a greater need for moisture than others and commonly use leave-in conditioners and stylers that build-up on their hair. Recognizing the critical need for a clarifying shampoo that also cares for curls, Ouidad brings forth this exciting innovation.

Superfruit Renewal™ Clarifying Cream Shampoo is a gentle, purifying, sulfate-free shampoo that is infused with a transformative blend of superfruit acids that removes product build up, hard water minerals, and residue simultaneously. While ideal for those with curls, this hydrating cream formula appeals to all textures experiencing hair dullness and a loss in vibrancy and shine. Delivering remarkably renewed and revived hair, Superfruit Renewal™ Clarifying Cream Shampoo is a weekly hair care regimen must-have, ensuring noticeably healthier looking hair day after day.

Key Benefits and Technology

· A powerful, antioxidant rich blend of whole superfruit acids including açai, blueberry, cranberry, papaya and pomegranate gently detoxifies and rejuvenates dull, lifeless curls to remove buildup, revealing brighter, healthier curls

· Banana extract infuses the hair shaft with moisture for an ultra-softening effect and instant boost in hair elasticity and bounce

Ouidad Superfruit Renewal™ Clarifying Cream Shampoo retails for $18 (8.5 fl oz) and is available at Ouidad.com, Ulta, and Ouidad Certified Salons nationwide.

About Ouidad

The pioneer of the curl category, Ouidad broke ground with its launch as the sole hair care brand to understand, embrace and specialize in curls. With trademarked cutting and styling techniques, award winning products and international distribution, Ouidad has been an innovator and continues to help curly clients love and care for their curls. As the first-ever range developed specifically for curly hair, Ouidad products assure healthy curls for life. The formulations are gentle, moisturizing and water soluble and work from the inside out to transform hair into its healthiest condition.

With over 300 certified salons nationally, and more than 30 years of experience treating, styling and educating, Ouidad salons offer superior services and expertise. Ouidad flagship and certified salons cater to highly discerning curl clientele and every stylist has undergone extensive training, with a focus on the key aspects of curl care. It is the mission of Ouidad salons that every client leaves confident with their curls and has a style that is easy to manage and maintain daily.