Links of London Reveals New Campaign

Links of London unveiled their new campaign. For a second year they collaborated with the renowned creative agency Air Paris, and acclaimed photographer Jean-Francois Campos, and to create a series of beautiful campaign shots. Focussed around portraiture; the campaign showcases five different visual appearances each with their own unique message and story. Each portrait depicts the individual essence and character Links of London brings to the wearer. The collections dress the model's persona, mood and style to reflect the environment that surrounds them. In doing so, each portrait is a symbolic depiction of individuality.

Of Style & Statement

Make a statement by accessorising the stacking trend. Layered bracelets and rings from our ever-popular Sweetie, Friendship and Effervescence Star collections fashion a stand out flair. Strong colour contrasts, vibrant weaves, sterling silver bracelets and watches will become your go-to-pieces for the season. Our jewellery builds a symbolic collection of life's moments, teamed together to fashion your own personal story. A fun and youthful portrait; where a sense of freedom expresses individual style and statement.

Of Icons & Imagination

Inspired by our iconic and most popular collections, Effervescence and Keepsakes dress the model to create a classic and feminine sense of style. Effervescence Star is stacked together to create a contemporary but timeless look, a collection where starshaped clusters are strung together to create a delicate bubble effect which evokes the flow of champagne and energy. Keepsakes charms delicately cascade around the model's neck, layered together on chains, each marking an important memory or personal milestone to wear close to the heart. This is an enchanting portrait, showcasing iconic treasures, which are stylish and unique but also romantic and enduring.

Of Elegance & Eternity

A striking portrait which showcases Night Time Garden, a beautiful new jewellery collection for AW13 inspired by the movement of flowers from day to night and new Hope Watches which are transformed from the iconic Hope jewellery collection. These pieces are teamed with the innovative and fashion forward Bi-Metal 20/20 collection, where interlocking rings symbolise an unbreakable bond, to create a complete look which expresses an air of confidence and sophistication. The model's personality is styled and shaped by the jewellery she wears; a depiction of lasting elegance.

Of Dreams & Desire

Show off your aspirational side and let your jewellery express your dreams and desires. Our final portrait is beautifully poised; a luxurious shot showcasing sophisticated collections in gold. The model is dressed with an array of pieces from the Golden Shores, Essentials, Effervescence and Driver collections which fashion a graceful portrait of understated luxury. Be indulgent; layer and stack gold to accessorise an exquisite style.

Of Impulse and Identity

Allow your wristwear to declare your style; our final portrait is tailored to our men's collections and features layered bracelets paired with our new MPH watch. Play it cool, mix materials and colours to accessorise your identity. Casual and classic designs, with a modern twist, our range of stylish Links of London men's jewellery and watches compliment the lifestyle of the modern man to suit all occasions.