Barneys New York is going where no other retailer has gone before. This year the retailer will launch its holiday windows exclusively on Barneys' Instagram channel, BarneysNYofficial, at 10 a.m. on Wednesday.
Each window will be featured in a 10-second video clip and will highlight the interactive, multidimensional elements that shown in each window installation.
The social media-focused launch is intended to make "A New York Holiday" accessible to a global audience beyond Madison Avenue, Barneys told WWD.
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