VIDEO: LE SSERAFIM Drop Music Video for 'Impurities' From Sophomore EP 'Antifragile'
"Impurities" is also the theme music for HYBE’s Original Story "Crimson Heart" which will be released later this month.
Continuing to make history while paving their own path, next global rookies LE SSERAFIM (KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE) unveiled their highly anticipated music video for "Impurities" today.
The video instantly grips the viewers by visualizing the process of impurities getting mixed, utilizing a sophisticated projection technique called projection mapping. Five members, all dressed in white, showcase their elegant, and clean-cut choreography that elevates the sound throughout the entire video in a building encased in concrete.
Complemented by Hip-Hop rhythm and mellow chord progressions, LE SSERAFIM's R&B track "Impurities" shares the hurt and impurities they have endured throughout their journey and how these are medals of the times they withstood and have overcome. "Impurities" is also the theme music for HYBE's Original Story "Crimson Heart" which will be released later this month as webtoon and web fiction. HUH YUNJIN is yet again featured on the credit for "Impurities", after being a part of the song from their debut album "Blue Flame".
With their record-breaking sophomore EP ANTIFRAGILE, LE SSERAFIM earned their title as the fastest girl group in the history of K-pop to enter Billboard 200, debuting straight into TOP 15 at #14, only 6 months after their debut. They also are the first and only K-pop group who debuted in 2022 to top Billboard's World Albums Chart.
LE SSERAFIM, consisting of members KIM CHAEWON, SAKURA, HUH YUNJIN, KAZUHA, and HONG EUNCHAE, are the first girl group launched by Source Music under HYBE. The act made their debut with their 1st EP FEARLESS on May 2, 2022 and are making their way to the summit of K-pop as the new queens.
FEARLESS debuted No. 1 on iTunes Top Albums chart in a total of 13 countries including Japan, Indonesia and more. As its name-an anagram of 'IM FEARLESS'-implies, LE SSERAFIM are determined to move forward with unswerving fearlessness in the eyes of the world. Following the highly successful debut EP, the group released their second EP ANTIFRAGILE on October 17, 2022.
Watch the new music video here:
Photo Courtesy: SOURCE MUSIC
From This Author - Michael Major
Jeff Richmond Says MEAN GIRLS Songs Have Been 'Reinvented' For Movie MusicalJanuary 27, 2023
Jeff Richmond has given an update on the upcoming film adaption of Mean Girls the musical. Richmond stated that he and his wife, Tina Fey, are working 'day-to-day' on the new movie musical, revealing that the music has been 'reinvented' for the big screen. The film stars Angourie Rice, Auli'i Cravalho, Jaquel Spivey and Reneé Rapp.
Sam MacPherson Shares New Song 'Play Dumb'January 27, 2023
Singer-songwriter and producer Sam MacPherson kicks off the new year with the release of his new song “Play Dumb.' Co-written by MacPherson, Mags Duval (The Highwomen, Nessa Barrett), and Adam Yaron (Faouzia, Christian French), the new offering is a delicate and gentle song about the struggle of moving on after a relationship dissolves.
Toosii Kicks off 2023 With New Single 'Magic Potion'January 27, 2023
After closing out 2022 with Boys Don’t Cry: Men Do (Deluxe), which shot to #1 on Apple Music’s R&B Chart, and the direct support slot on Rod Wave’s Beautiful Mind arena tour, Toosii is back with “Magic Potion,” a gritty, sensual track. Released via South Coast Music Group/Capitol Records, “Magic Potion” is available now.
CASSIDY KING Shares New Single Featuring WRENNJanuary 27, 2023
Singer-songwriter Cassidy King releases a remix of her energetic and uplifting song “Matcha Tea.” Recorded in LA, the track depicts a relationship about feelings not reciprocated evenly. In the new version of the track, tech pop star WRENN adds a deeper layer with a verse portraying the role of the heartbreaker.
THE LATHUMS Announce Castlefield Arena Headline DateJanuary 27, 2023
The Lathums have announced their biggest headline show to date, performing at the iconic, open-air Castlefield Bowl in Manchester on Fri 30 June 2023. Tickets for the landmark show go on sale at 9.30am on Fri 3 February 2023. The Wigan four-piece return to Manchester’s 8,000 capacity amphitheatre as headliners.
