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Roy Rogers was one of the most visible stars of his era, making a significant impact across all media: film, radio, TV, and recordings - even selling over 150 million comic books to multiple generations of avid fans. Between 1945 and 1975, he starred in 88 films, seen by an estimated 80 million people a year. His British fan club boasted over 90,000 members. The top rated "Roy Rogers TV Show" aired 100 episodes and his image was featured on over 2.5 billion boxes of Post Cereal.

His journey - from an impoverished childhood in Ohio to an unlikely reign as one of Hollywood's most popular stars; the poignant and inspiring story of the family he and Dale raised, their endurance, faith and humor in the face of almost impossible obstacles - and how Trigger got to be the only horse in Hollywood ever to be billed above the title - would be a highly improbable tale if it weren't all true.

T Bone Burnett Will Write Music for Broadway-Bound Roy Rogers Musical, HAPPY TRAILS; Menken & Slater Depart Creative Team
by BWW News Desk - November 6, 2015

Producer Larry G. Spangler and The Spangler Group announced today that T Bone Burnett has joined the creative team of Happy Trails, the new Broadway-bound musical based on the life and career of American icons Roy Rogers and his wife Dale Evans.  The music world legend will be writing the score (music and lyrics) for the musical, which will feature a book by Academy Award-winner Marshall Brickman (Annie Hall, Manhattan, Jersey Boys, The Addams Family) and direction by two-time Tony Award-winner Des McAnuff (Jersey Boys, Big River, Tommy).  Due to a scheduling conflict, the previously announced songwriting team of Alan Menken (music) and Glenn Slater (lyrics) has departed the production.  (more...)

Breaking News: Roy Rogers and Dale Evans Musical HAPPY TRAILS Coming to Broadway in 2016? Menken, Slater & McAnuff Join Creative Team
by BWW News Desk - January 22, 2015

Producer Larry G. Spangler and The Spangler Group announced today the creative team for Happy Trails, a new musical based on the life and career of American icons Roy Rogers and his wife Dale Evans. The musical will feature original music by Tony and multiAcademy Award-winner Alan Menken (Little Shop of Horrors, Aladdin, Beauty and the Beast, Newsies, Sister Act), lyrics by Tony nominee Glenn Slater (Sister Act, Tangled, ABC-TV's Galavant, upcoming School of Rock), a book by Academy Award-winner Marshall Brickman (Annie Hall, Manhattan, Jersey Boys, The Addams Family), and direction by two-time Tony Award-winner Des McAnuff (Jersey Boys, Big River, Tommy). (more...)

ROY ROGERS is Coming to Broadway; New Musical Being Developed by Marshall Brickman
by BWW News Desk - September 19, 2013

The Roy Rogers Family Entertainment Corporation, Happy Trails, LLC and the Spangler Group have announced that they will produce a new Broadway musical inspired by the life and music of the iconic Roy Rogers. Academy, Tony and Olivier Award-winning screenwriter and playwright Marshall Brickman (Jersey Boys, Annie Hall) is leading the creative team. The musical is aiming to begin previews in late 2014 for an early 2015 opening night. (more...)