Esquire Network to Host SIP & SHAVE in San Francisco, 8/8-10
NBCUniversal's Esquire Network today announced its upcoming 'Sip & Shave' event activation at the Outside Lands Festival in San Francisco, taking place from August 8-10, 2014. The 'Sip & Shave' will offer festival attendees complimentary shave sessions, specialty cocktails and exclusive access to meet Esquire Network's Jay Larson and Sean Patton from BEST BARS IN AMERICA, and chefs Naomi Pomeroy and Kris Morningstar from KNIFE FIGHT.
Unlike other festivals where music is the singular focus, Outside Lands showcases a variety of interactive art installations and celebrates local food and drink vendors - a perfect complement to the lifestyle and entertainment programming of Esquire Network (http://esquiretv.com). Located near the festival's main stage, The 'Sip & Shave' station will allow attendees to enjoy the music, the cocktails and the shave simultaneously. Charging stations and lounge seating will also be available.
"Embodying the genres Esquire Network's programming celebrates, Outside Lands is the perfect balance of music, cocktails and cuisine," said Deena Stern, Senior Vice President, Marketing & Digital for Esquire Network. "Our audience enjoys spending time and sharing experiences with friends. This intimate activation provides the perfect opportunity to sample the Esquire Network brand while connecting with our young, curious and sophisticated audience."
While 'Sip & Shave' is the network's first activation at a music festival, Esquire Network has participated in other notable events throughout the nation. Whether it's having a presence at the Abbot Kinney Festival (Venice, CA), an event that celebrates a variety of eclectic boutiques and unique art galleries, Taste Talks (NY), which features culinary symposiums, workshops and discussions, or collaborating with its strategic partners at Esquire magazine for a men's shopping bazaar in SoHo (NY), Esquire Network seeks opportunities to bring its content off traditional and social media screens to truly connect with its audience.
|
Julius Caesar Marin Shakespeare Company (8/14-9/13) |
|
Pickleball Hillbarn Theatre (8/20-9/13) |
|
Candace Johnson’s The Conductress: Adventures in Teaching Gospel Music The Marsh Berkeley (8/28-8/30) |
|
Janet Thornburg’s Cognitive Divine The Marsh (8/15-8/16) |
|
Private Lives by Noel Coward Santa Cruz Shakespeare (9/04-10/04) |
|
Joyful Raven’s Tactical Frivolity The Marsh Berkeley (8/27-8/29) |
|
Arsenic and Old Lace City Lights Theater Company (3/11-4/11) |
|
“E4TT Call For Scores: Solo Piano, Vol. 3” Community Music Center (10/18-10/18) |
|
Roar! The Marsh Berkeley (8/29-8/30) |
|
Natacha Ruck’s Death & Dad Jokes The Marsh Berkeley (8/20-8/23) |