Johnnie Walker News

The upcoming 2018 United States elections, like any other, are important for the future of our country. To encourage and celebrate voter turnout as an act of moving forward, Johnnie Walker is partnering with non-profit organization ElectionDay.org, aVote.orginitiative, to support their 'Election Day Holiday' campaign. The campaign urges companies to offer employees paid time off, ranging from flexible working schedules to a full paid holiday, in order to get to the polls on November 6 th. This important initiative is a continuation of the Johnnie WalkerKeep Walking Americacampaign launched in 2016, which celebrates cultural diversity in America.

National Girls' Night In makes its official debut on September 22nd, the first day of fall, marking the perfect time to transition from summer outings to cozy nights at home. Courtesy of Ketel One Botanical, the celebration reminds women of the importance of fostering meaningful connections with friends, while celebrating with a night in and a little social self-care.

This September, Ketel One Family-Made Vodka will raise a glass to television's brightest stars as the Official Spirits Partner of the 70 th Emmy Awards Season. In honor of TV's biggest night, Ketel One Vodka is pulling out all the stops, unveiling a collection of official Emmy cocktails crafted by Diageo Reserve World Class award-winning mixologist Charles Joly. The collection will be served at a number of high profile events throughout the season, as well as highlighted through partnerships with Cocktail Courier and Lyft.

Whether at bars, stadiums or at home, enjoying cocktails and adult beverages can be essential parts of the football experience... but every so often there's that one fan whose overconsumption ruins the game for themselves and those around them. That is why Crown Royal, America's best-selling Canadian whisky, is building upon the "Hydrate Generously" platform that started in 2017 and is now launching its largest-ever responsible drinking campaign: The Water Break.

Diageo, a global leader in beverage alcohol, honored spirits distributors at the 15 th Annual Golden Bar Awards, which took place this week in Las Vegas. The Golden Bar Awards are presented to distributors demonstrating excellence in sales, marketing and promoting responsible drinking.

With his unmistakable accent and his hilarious yet endearing delivery, Comedian Rocky Laporte is becoming more well-known by the day. He was a finalist in Last Comic Standing, winner of the national "Club Comic of the Year" awards in Las Vegas, and winner of the Johnnie Walker National Comedy Search. He's done a guest appearance on "The Tonight Show" and did a short-lived "Rocky LaPorte Show." Films include "The Shaggy Dog" with Tim Allen and "The Godfathers of Comedy."

SMIRNOFF Moscow Mule joins in on the fun as the newest flavor in the SMIRNOFF vodka lineup. The ginger & lime infused limited-time offering celebrates the brand's invention of the Original Moscow Mule cocktail in 1941. The new SMIRNOFF Moscow Mule offers a powerful flavor combination of zesty ginger and tangy lime, and the bottle itself is wrapped with an eye-catching copper color - all of which make up the elements of the iconic Moscow Mule cocktail.

Buchanan's is proud to announce the release of Buchanan's Select 15-Year-Old Blended Malt Scotch Whisky as a permanent addition to the acclaimed Buchanan's portfolio. A first of its kind in the Buchanan's collection, it is a blend of fine Single Malt Scotch Whiskies from the heart of Scotland. Buchanan's Select has been matured for at least 15 years, offering a rich and complex flavor profile featuring oak notes combined with the lightness of fresh malts. It is the perfect balance of the best Scottish single malts in a bottle.

As whisky adorers clamor for unique offerings and collectible variants, Crown Royal introduces 13-Year-Old Blenders' Mash, the newest addition to the Noble Collection and the oldest age-statement release from the world's top selling Canadian whisky.

The Toronto Fringe hosts the largest pop-up patio in Toronto. Formerly known as the Fringe Club, POSTSCRIPT, brought to you by KOHO, is the reimagined and redesigned festival hub of the Toronto Fringe, located in the parking lot and hockey rink at the Scadding Court Community Centre (707 Dundas Street West). This is the second year at this location - the Fringe Club was previously located at Honest Ed's, up the road at Bathurst and Bloor.

The Dive Bar is an American institution: where long-lasting memories are created, where people-watching is imperative, and where the greatest stories and a come-as-you-are attitude, live. Seagram's 7 Crown will raise a glass to these historic hidden gems found across America, marking the first official National Dive Bar Day, fittingly taking place on July 7 th, 2018 - in celebration of the quintessential Dive Bar drink, the 7&7.

After two exhilerating days and five individual competitions that tested the strength and talent of fifteen of the top bartenders in the US , the United States Bartenders' Guild (USBG) World Class Sponsored by Diageo has named Laura Newman as the 2018 U.S. Bartender of the Year. Hosted for the first time at Stitzel-Weller Distillery in Kentucky, home to Bulleit Frontier Whiskey, the acclaimed competition brought together the best bartenders across the country who represent the craft and elevation of the art of cocktail creation with the ultimate goal of representing the US at the global competition, which will be held in Berlin in October.

Nearly 60 years ago, Canadian oil workers made the trek to the Lone Star State, bringing with them their whisky of choice, Crown Royal. Known for its regal history and distinguished flavor, Crown Royal became a mainstay in Texas and has left its mark with innumerable Texas fans. Today, Crown Royal is giving back to Texas with its first ever limited-edition release of Crown Royal Texas Mesquite.

For more than a century, both George Dickel Tennessee Whisky and McIlhenny Company's TABASCO Brand Pepper Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship. Now, with George Dickel TABASCO Brand Barrel Finish available in stores this May, these two iconic brands are coming together in one bottle.

With farm-to-table restaurants in every neighborhood, fitness bands on every wrist and meditation a mainstream practice, the shift toward conscious living is having a fundamental impact on how consumers shop, eat and drink. Sixty-seven percent of Americans prioritize healthy or socially-conscious food purchases 1 and lower alcohol-by-volume 2 (ABV) cocktails are becoming staples at the world's leading mixology bars. In a world where consumers are increasingly aware of how they treat their bodies, how products are made, and the impact of their decisions on the planet, the brothers behind Ketel One Family-Made Vodka are delighted to announce the launch of new Ketel One Botanical.

SMIRNOFF Spiked Sparkling Seltzer Raspberry Ros flavor is making its debut just in time for summer. You're welcome. Rooftop drinks, poolside parties, backyard barbeques, beachside bon fires; welcome to the ultimate drink for summer 2018.

Bulleit Frontier Whiskey is uniting with Tribeca Film Festival to celebrate cultural creators from storytellers to innovators and those on the frontier of film as part of a multiyear sponsorship. From featuring Bulleit at all official Festival venues, parties, and film afterparties, to co-sponsoring the Ninth Annual Tribeca Disruptive Innovation Awards (TDIA) and launching the "Frontier Works: Do Tanks," the deal represents a post-modern approach to consumer engagement.