OUR TOWN, ADDING MACHINE, CIRCUMCISE ME Featured In Producing Off B'way Panel

The Off Broadway Alliance, the organization of Off Broadway producers, general managers, venue owners, press agents and marketing firms, will hold the third in a series of seminars focused on the culture, business and history of Off Broadway theater. The seminar, titled "Producing Off Broadway - Think Outside The Box", will feature a discussion of the producing models for six celebrated Off Broadway productions: Our Town, Adding Machine, Circumcise Me, The Fantasticks, Bug and The Great American Trailer Park Musical.

Among the panelists will be producers Amy Danis, Scott Morfee, Eva Price and Orin Wolf, President of Off Broadway Booking, who will speak about the role of Off Broadway in the touring, regional and road circuits.

Jeremy Gerard, theater editor and critic for Bloomberg, will moderate the discussion.

Among the topics to be discussed include choosing the property, obtaining the rights, raising money, dealing with specific artistic challenges, marketing and advertising, and knowing when to extend. The event will also include an audience Q&A.

The panel will be held at The Snapple Theater Center's Jerry Orbach Theater on Sunday, June 6, 2010. Doors will open at 11:30am for networking and complimentary continental breakfast and coffee. The panel will take place from Noon - 1:30pm. The Snapple Theater Center is located at 210 West 50th Street (at Broadway).

Admission for the seminar is free, however reservations are a must. To RSVP for the event, visit http://june6seminar.eventbrite.com/ before June 4.

About The Off Broadway Alliance

The Off Broadway Alliance is an organization of Off Broadway producers, general managers, venue owners, press agents and marketing firms who meet monthly to promote and support Off Broadway theatre, encourage and assist new producers and plan for the future of the industry. Membership is open to everyone in the Off Broadway theater community.

The Alliance created and administers 20 at 20, the biannual event where you can purchase $20 tickets to participating Off Broadway shows 20 minutes prior to curtain. It sponsors a Seminar Series focusing on the culture, business and history of Off Broadway featuring major players from the Off Broadway scene. The organization also administers the "This Day in Off Broadway History" online calendar. In June 2009 The Alliance released the first ever Off Broadway Economic Impact Report, which detailed Off Broadway's $461 million impact on the City of New York during the 2008 theater season.

For more information visit www.offbroadwayalliance.com

About The Panelists

Amy Danis's Broadway credits include Swing! Little Shop of Horrors, Desire Under the Elms. Off Broadway: Tabletop, World of Mirth, My Old Lady, Cookin', Bug, Striking 12, The Fantasticks.

Scott Morfee's producing credits include Summer Solo Series (Soho Playhouse); Thornton Wilder's Our Town (Barrow Street Theatre); Adding Machine a Musical by Josh Schmidt and Jason Loewith (Minetta Lane Theatre); Gone Missing by The Civilians, No Child... by Nilaja Sun, Orson's Shadow by Austin Pendleton, BUG by Tracy Letts, TJ & Dave, Eat the Taste by Greg Kotis (all at Barrow Street Theatre); Underneath the Lintel by GLen berger (SoHo Playhouse); Killer Joe by Tracy Letts (SoHo Playhouse and at Theatre 2851 Chicago) and Shout & Twist (Odyssey Theatre, Los Angeles).

Eva Price is Executive Vice President and Executive Producer of Maximum Entertainment, a producing, developing, and general management company in NYC stretching across Broadway, Off Broadway and the touring spectrum. Broadway: Carrie Fisher's Wishful Drinking and The Addams Family. Off Broadway: Circumcise Me and Colin Quinn's Long Story Short, directed and produced by Jerry Seinfeld. Touring: 'SWonderful, based on the Gershwin song catalog, and Ella, a bio-musical about the life and music of Ella Fitzgerald. Past credits include: Dr. Seuss' How The Grinch Stole Christmas, Irving Berlin's I Love a Piano, The Great American Trailer Park Musical, The J.A.P Show: Jewish American Princesses of Comedy, Marga Gomez' Los Big Names, Strega Nona The Musical, and Joy.

Scott Wolf's producing credits include Broadway's A View From the Bridge directed by Gregory Mosher. Off Broadway: Groundswell (The New Group) directed by Scott Elliott; Judy Gold's 25 Questions for a Jewish Mother; Robert Wuhl's Assume the Position (Ars Nova); History of the Word (Vineyard) directed by Joe Morton. As President of OBB/Off Broadway Booking clients include: Celebrity Autobiography, My Mother's Italian, My Father's Jewish and I'm in Therapy, Dixie's Tupperware Party, Seth Rudetsky's Big Fat Broadway Show, The Aluminum Show, The Wedding Singer, Footloose, All Shook Up and many more. He is a graduate of the Commercial Theater Institute and was awarded the T-Fellowship for Creative Producing from Columbia University in conjunction with Hal Prince.



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