Sensible Portions Makes Exclusive Snack Deal on Broadway

Sensible Portions(R) is making its premiere as the exclusive better-for-you snack at 9 Broadway Theatres which include The Brooks-Atkinson, The Gershwin, The Lunt Fontaine, The Marquis, The Minskoff, The Nederlander, The Neil Simon, The Palace, and The Richard Rogers Theatres. Sandbar Concessions will create value for the theatre experience by providing an "exstrawdinary" lineup of products including Veggie Straws and Potato Straws. Miner's Gold will also be available as a fun, great-tasting alternative to popcorn.

The Broadway Theatres draw a broad scope of consumers and Sensible Portions is proud to pair a memorable snacking experience with some of the best-in-show performances this year. The Broadway season has approximately 10,000 shows, which attract more than 12 million people annually. "We are excited to expand our distribution into these theatre venues to accommodate fans who want to make smart snacking choices anytime, anywhere. With an annual attendance of more than 12 million theatre-goers, Broadway will extend the message to snack Sensibly to all demographics," said John Moran, VP of Marketing for Sensible Portions.

Expansion into the theatre venues nicely complements Sensible Portions' participation in sports venues across the country. Collaboration with these venues will reinforce and create new brand awareness at targeted family events. "We are thrilled to announce this new relationship with 'Exclusive Broadway,'" said John. "We look forward to debuting great-tasting, better-for-you snacks throughout Broadway and other theatres nationwide."

Sensible Portions prides itself on staying ahead of the curve and making great-tasting better-for-you snacks available wherever your snacking needs take you. "We strive to make a sensible lifestyle effortless by continuously expanding the number of venues that host our products. By taking the initiative to associate themselves with a better-for-you product, these venues help us grow our community and sensible lifestyle for our consumers," said John.

About Sensible Portions(R)

World Gourmet Marketing, LLC has been developing and marketing gourmet snacks since 2002. Produced under the company's premier brand Sensible Portions(R), World Gourmet products include all-natural and lower-calorie snacks such as Veggie Straws, Potato Straws, Apple Straws, Miner's Gold, Pita Bites, and Multi Grain Crisps. Available internationally, products are marketed under World Gourmet and Sensible Portions(R) brands and are sold through grocery, deli, warehouse club, vending and other channels of distribution.

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