Paper Mill Playhouse Raises the Curtain on New Website

Paper Mill Playhouse, (Mark S. Hoebee, Producing Artistic Director) a not-for-profit arts organization dedicated to rediscovering and re-imagining classic musicals and plays, with nationally recognized arts education programs, is thrilled to announce the unveiling of its entirely new website. The site, www.papermill.org, is designed to bring the venue's Broadway-quality performances to life for online patrons and fans with a vibrant new look, easy navigation and an up-to-the-minute pulse on what's happening at Paper Mill Playhouse. Paper Mill Playhouse's new website was supported by a generous grant from The New Jersey Cultural Trust and by The George A. Ohl, Jr. Foundation, Maryann & Charles Pascarella, and Szerlip & Company."

Mirroring the excitement and anticipation that theatergoers feel as they walk into Paper Mill Playhouse, website visitors will see engaging show photography and brilliant new visuals that dramatically illustrate the quality programs and services Paper Mill Playhouse has to offer.

"Paper Mill Playhouse is excited to provide patrons with a brand new, interactive website. The imaginative design pays homage to the innate creativity of our theatre," says Mark S. Hoebee, Producing Artistic Director of Paper Mill Playhouse. "The focus of the website is to help visitors get what they need more efficiently."

The new website, designed by Cedar Knolls, New Jersey-based marketing communications firm Brushfire, Inc., boasts an easy-to-navigate system and was developed to meet the needs of the theater's various audience groups, which include subscribers, school groups, donors, designers and theater students of all ages. The site delivers an intuitive experience and interesting content that caters to the user's specific identity.

"While creating this new website, we wanted to acknowledge that the patrons - and thus the online community - of Paper Mill Playhouse span a wide range of computer experience, from savvy web surfers to occasional users," notes Joan Mueller, president, Brushfire, Inc. "With that understanding, we've embraced the latest social media tools and interactive features while also being careful to simplify navigation across the site and provide tools such as adjustable font sizes and search functionality."

Every aspect of the new site, from the "quick links" to the streamlined ticket-buying experience, was specifically designed to communicate Paper Mill's commitment to providing its patrons with quality arts programming.

In addition, Paper Mill Playhouse's online community is now more interactive than ever. Visitors can join the pulse on Facebook and Twitter with just a click of their mouse. They can find out how to get involved as a supporter of the theater. And, with the introduction of the latest news and events page, there's no excuse for not knowing what's happening, anytime, day or night.

Paper Mill Playhouse, a not-for-profit arts organization, is one of the country's leading regional theatres and is supported in part by funds from the New Jersey State Council on the Arts/Department of State, A Partner Agency of the National Endowment for the Arts and by funds from the National Endowment for the Arts, in addition to contributions from many corporations, foundations, businesses and individuals. Paper Mill Playhouse is a member of the Theatre Communications Group, the National Alliance for Music Theatre, the Council of Stock Theatres, and the New Jersey Theatre Alliance.

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