The "Fiesta Bowl" is an American college football bowl game played annually at the University of Phoenix Stadium in Glendale, Arizona. Between its origination in 1971 and 2006, the game was hosted in Tempe, Arizona at Sun Devil Stadium. Sponsored by obstacle racing series BattleFrog, as of January, 2016 it is officially known as the BattleFrog Fiesta Bowl. Vizio served as the title sponsor for the 2014 game. From 1996 until 2014, Frito-Lay was the bowl's title sponsor through its Tostitos tortilla chip brand. Previous sponsors included Sunkist and IBM.
In 1998, the Fiesta Bowl became part of the Bowl Championship Series (BCS), and before 2006 every four years (most recently in 2010) was the designee for the national championship game. Beginning with the 2014 season, Fiesta Bowl became a member of College Football Playoff, hosting a semifinal game every three years, and all the teams playing in this bowl will be selected by the CFP Selection Committee.
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Scottsdale Arts' Canal Convergence is known for the light-based interactive artworks that anchor the free event every November, but there are also nearly 100 creative workshops, eclectic performances, educational tours and other activities....
Valley Youth Theatre has announced that it has been invited to sing the National Anthem, The Star-Spangled Banner, at the VRBO Fiesta Bowl 2024....
ESPN will televise a 35-game college football bowl season schedule in 2020-21....
The Chandler Cultural Foundation announces the addition of community leader Susan Baker to its Managing Board. ...
ESPN's long-standing commitment to college football's bowl season continues in 2019-20 with a 35-game slate on 14 dates across a two-and-a-half week stretch, which includes all 14 ESPN Events owned and operated games. The bowl mania will include the College Football Playoff Semifinals and the entire...
NBC Sports – the home to many of sports media's first-ever game presentations on radio, television, and live streaming – today announced the launch of “NBC Sports History”, a multimedia digital timeline highlighting the most iconic and influential sports moments in the network's nearly cen...
With today's college students known as the "iGeneration," Arizona Milk Producers are helping them earn college scholarships their way via videos submitted on Instagram and online....
PRNewswire/ A new era of college football excitement begins today as Kellogg's Cheez-It brand is announced as the title sponsor of the newly-named Cheez-It Bowl in a multi-year partnership. Formerly known as the Cactus Bowl, the postseason contest features a match-up between members of the Big 1...
ABC's Saturday Night Football, the most-watched college football franchise on any network the last two seasons, will begin the 2018 season with the College Football Playoff National Champions on opening weekend, the PlayStation Fiesta Bowl Champions in week 2, and the Big Ten and Goodyear Cotton Bow...
ESPN's presentation of the College Football Playoff Semifinals is highlighted by achieving one of cable history's highest viewerships and earning double-digit year-over-year audience growth for both games....
ESPN's presentation of the College Football Playoff Semifinal at the Rose Bowl Game Presented by Northwestern Mutual featuring a thrilling showdown between Oklahoma and Georgia (5 p.m. ET) on New Year's Day delivered an impressive 14.8 overnight (ESPN + ESPN2)...
Canal Convergence and the Scottsdale Arts Festival have won a combined total of 10 awards for excellence in event creation and execution from the International Festivals & Events Association (IFEA)....
