YOU, ME AND THE APOCALYPSE Delivers NBC's Highest Rating in Time Slot Since November
By: Caryn Robbins Jan. 29, 2016
"YOU, ME AND THE APOCALYPSE" (1.2/4 in 18-49, 5.0 million viewers overall from 8-9 p.m. ET) delivers NBC's highest rating in the time period since Dec. 10 (1.2) and earns NBC's slot high with regular programming since Nov. 5 (1.3). It also generates NBC's best total-viewer result in the slot with regulars since Oct. 1 (5.004 million) and outrates ABC's "Beyond the Tank" (1.1) and CW's Week 2 of "DC's Legends of Tomorrow" (1.1) in 18-49, as well as total viewers.
"Shades of Blue" (1.3/5 in 18-49, 6.5 million viewers overall from 10-11 p.m. ET):Is close to rounding up to a 1.4 (currently reporting a 1.34 in these prelim fast-affiliate ratings). Against high-rated Republican debate competition, retains 93% week to week in 18-49 (1.3 vs. 1.4) and +94% in total viewers (6.507 million vs. 6.935 million). Retains 100% versus the prior Thursday featuring Republican debate competition in 18-49(1.3 vs.. 1.3 on Jan. 14). Wins the time period among ABC, CBS and NBC in 18-49, total viewers and nearly every other key demo Improved the time period by +22% versus what NBC averaged before "Shades" (1.3 vs. 1.1, L+SD non-sports). In its first four weeks has delivered NBC's only four in-season regular-program wins in the Thursday 10 p.m. hour in 18-49 versus original ABC and CBS competition in nearly six years (since March 4, 2010). Has now generated NBC's four highest total-viewer results in the slot with in-season regular programming in nearly six years (since March 25, 2010, "Marriage Ref," 6.6 million).
"The Blacklist" (1.6/5 in 18-49, 7.1 million viewers overall from 9-10 p.m. ET) against high-rated Republican debate competition, equaled its highest rating since the show's season premiere Oct. 1 (1.8). Is up +7%% versus last week's 1.5 in these prelim fast-affiliate ratings and is equaling last week's 1.6 in official nationals. Ranks #2 or tied for #2 in the slot among the Big 4 nets in adults, men and women 18-49 and adults, men and women 18-34. Improves the slot +33% versus NBC's average last season (1.6 vs. 1.2, L+SD non-sports) and is up +33% in total viewers (7.067 million vs. 5.333 million) These numbers will increase dramatically with time-shifting and viewing on alternate platforms -- "Blacklist" has grown by +99% this season in 18-49 rating (from a 1.50 to a 2.98) and 4.9 million viewers overall (7.0 million to 11.9 million) going from L+SD to L+7. Upscale: "Blacklist" is generating a strong upscale audience, indexing at a 150 among adults 18-49 living in homes with $100K+ incomes ("most current" including L+3)..
In Late-Night Metered Markets Thursday Night: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.4/6 with an encore telecast; "Late Show with Stephen Colbert," 2.0/5; and ABC's "Jimmy Kimmel Live," 1.6/4.
In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4 with an encore; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.5/3. From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters. From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households with an encore) beat CBS's "Late Late Show" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore). At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters. NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Image courtesy of NBC
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