Warner Bros. Worldwide Television Marketing Expands SHOW US YOUR FUNNY Initiative
Warner Bros. Worldwide Television Marketing is adding another $1 million to expand its initiative to source locally-produced on-air promos for use nationally. The project, which was launched during 2016 PromaxBDA Station Summit, will be expanded this year to include the best in radio spots, outdoor/print advertising, and content created for social media.The program invites local stations to submit their in-house promos created for Warner Bros. Syndicated sitcoms. If chosen, the station receives a monetary award ($5,000 award for on-air and $1,000 award for radio spots, outdoor/print advertising, social media) and the pride that their spot will air nationally. In its first year, the CONTEST has awarded and TAKEN national spots from KTLA-TV/Los Angeles ("Two and a Half Men"), WBCW-TV/San Francisco ("2 Broke Girls"), WRBW-TV/Orlando ("The Big Bang Theory") as well as many others. "There is amazingly creative work being done by our local station partners," said Lisa Gregorian, President & Chief Marketing Officer, Warner Bros. Television Group. "By having access to these produced spots, we can keep our stations across the country stocked with a fresh library of creative content. Based on our first year of success, we are very excited to expand the program to include print ads, radio spots and social media content creation.