VIDEO: IKEA Replaces Movie Theater Seats with Beds in Moscow

IKEA Bedroom Cinema from Instinct on Vimeo.

As a part of its 'Awake Love' campaign, Swedish furniture company IKEA converted one of Moscow's cinema halls into a bedroom, completely replacing all of the standard seats with cozy beds. Click below to check out the modern slumber party!

The cinema is located in Khimki, close to one of Russia's IKEA stores. The beds were available all week through today, December 14.

For more about the project, go to ikea.ru/love.

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