The Vladar Company Begins Production For GENERATION IRON 3 With Global Release Planned for October 2018

The Vladar Company today announced the start of production on Generation Iron 3. The latest follow-up to the Mickey Rourke narrated box office hit, Generation Iron, and Generation Iron 2, is highly anticipated by it's massive fan base. Generation Iron earned more than a million dollars theatrically, while Generation Iron 2 became a chart topping documentary on iTunes for several weeks. Both films drastically changed the perception of bodybuilding around the world. Generation Iron 3 has now begun lensing with a global theatrical release set for October of 2018, and a global VOD/Digital release is set to follow on iTunes, Amazon, etc. Generation Iron 3 features bodybuilding and fitness icons: Kai Greene, Chris Bumstead, Felipe Franco, Varinder Singh Ghumman, CT Fletcher, Rafael Brandao, and Sheru Aangrish, among others.

Cris-crossing the globe (countries & continents featured include: India, Brazil, Europe, Africa, Canada, and the US), Generation Iron 3 interviews and follows bodybuilders, experts, and fans to determine what the universal ideal physique should look like. With so many divisions appearing within the bodybuilding leagues - what body type should be championed as the absolute best in the world?

"Generation Iron 1 was an inception, and the re-introduction of professional bodybuilding to the masses. Generation Iron 2 focused on the progression and expansion of the fitness industry. Generation Iron 3 will be a journey through the world of bodybuilding in search of the perfect physique, discovering new movements in this interesting and extreme sport," shares Vlad Yudin, the director of the Generation Iron trilogy and founder of The Vladar Company.

"Generation Iron 1 was an inception, and the re-introduction of professional bodybuilding to the masses. Generation Iron 2 focused on the progression and expansion of the fitness industry. Generation Iron 3 will be a journey through the world of bodybuilding in search of the perfect physique, discovering new movements in this interesting and extreme sport," shares Vlad Yudin, the director of the Generation Iron trilogy and founder of The Vladar Company.

The Vladar Company's Edwin Mejia, Jr states, "It's an incredible time for us, as we continue our global expansion to audiences everywhere. We have successfully proven that we can produce and distribute independently of any studio in-house. We are redefining the idea of niche studio releases, with a true indie's spirit; further reaching audience around the globe on all platforms. The world of film and media has changed and we are excited to be at the forefront of it with our Generation Iron Network."

The original Generation Iron film highlighted a new generation of competitors (the top seven bodybuilders in the sport), whose focused passion was to become the greatest and win the Mr. Olympia competition. Generation Iron 2 revealed the further expansion of the bodybuilding industry, how the Internet changed it, and how athletes were finding new ways to push the limits of physique perfection. Now Generation Iron 3 will attempt to finally answer the ultimate question - what is the ideal and perfect physique? Igniting a global fan base with the first film, The Vladar Company quickly established the global content giant Generation Iron Network (which has recently formed a partnership with Dailymotion as their exclusive video partner for their vastly growing original show content library), and with Edwin Mejia Jr have since created a management division representing global talent like Kai Greene and Calum Von Moger, among others.

The Vladar Company has raised the volume for bodybuilding in the entertainment industry & in the mainstream, successfully releasing films theatrically worldwide, on major TV networks such as ESPN, and on Netflix. Generation Iron 2's newly released unrated director's cut is also now available to be ordered by fans across the globe: https://shop.generationiron.com/products/generation-iron-2-unrated-extended-edition-dvd Additionally, Generation Iron Network also recently announced the launches of a number of new series, as well as one returning for season two on their network including: Fred "Biggie" Smalls Docu-series; Off Season With Brandon Curry; Sex, Love, & Bodybuilding,starring Margarita Ventura and Akim Williams, and season two of I Am A Bodybuilder, starring Arash Rahbar. This latest slate of shows is being executive produced by Generation Iron Network founder Vlad Yudin and Edwin Mejia Jr.