Telemundo On Track to End July as No. 1 Spanish-Language Network Among Key Demos
Telemundo is projected to close the July broadcast month as the #1 Spanish-language network in Monday-Friday 8-11pm primetime among adults 18-49 outperforming Univision by 3% (752K vs 731K), and by 8% among adults 18-34 (337K vs 312K), according to Nielsen. In July, Telemundo ranked as the #3 broadcast network, regardless of language, among adults 18-34 behind NBC (466K) and ABC (342K) in Monday-Friday 8-11pm primetime. In addition, the network nearly tripled Unimas' performance for the month among adults 18-49 (752K vs. 265K) and adults 18-34 (337K vs. 113K), up by +184% and 198% respectively.
July highlights include:
Telemundo's Super Series™ "El Senor de los Cielos" continues to rank as the #1 Spanish-language broadcast program in primetime at 10pm averaging 1,047,000 adults 18-49, 488,000 adults 18-34 and 1,787,000 total viewers.
On social, the "El Señor de los Cielo" Instagram page reached more than one million global followers in the month of July, giving the property over 10 million global followers across Facebook, Twitter and Instagram.
The second season premiere of "Sin Senos Sí Hay Paraíso" delivered 1,835,000 total viewers, 965,000 adults 18-49 and 436,000 adults 18-34, and Telemundo ranked as the #1 Spanish-language broadcast network during 8pm-11pm prime that night, outperforming Univision by +11% among adults 18-49 (920,000 vs. 826,000) and 23% among adults 18-34 (411,000 vs. 334,000).
The premiere was the most #1 social episode of the day on Hispanic networks generating 42.3K U.S. interactions, and the #2 social episode across all broadcast networks. The "Sin Senos Sí Hay Paraíso" Facebook page reached nine million global users on the day of its premiere, +493% vs. "Sin Senos Sí Hay Paraíso" (prior season).
Telemundo's latest bio-musical series "Jenni Rivera: Mariposa de Barrio" at 8pm averaged more than 1.3 million total viewers (1,326,000), 603,000 adults 18-49 and 263,000 adults 18-34.
On social, the premiere ranked as the #1 program in terms of U.S. social interactions among Hispanic networks. Content on Facebook reached 7,900,000 global users and also generated 2.1 million global video views on Facebook on premiere day.
"Titulares y Mas" is pacing ahead of last year by +13% among adults 18-49 (303K vs 267K) and +5% among total viewers (540K vs 512K).
Telemundo Deportes' exclusive Spanish-language coverage of the FIFA Confederations Cup reached over 16 million viewers on television and delivered 46 million streaming minutes across digital platforms.
On social, Telemundo delivered 2.0 million social interactions, greater that FOX Sports. Based on social interactions, Telemundo was also among the top five networks, regardless of language, on six of the ten match days during the FIFA Confederations Cup.