For the first time in the history of Spanish-language television, Telemundo announced today the launch of a 360-degree virtual reality experience to engage with viewers in advance of the launch of its upcoming Super Series EL CHEMA. On the heels of its success in reaching the coveted Generation M - mobile, multicultural, millennials - with original content tailored to their modern cultural interests, Telemundo's Marketing and Digital divisions teamed up to bring viewers "The Chema: A 360 Escape." The experience gives fans the opportunity to immerse themselves in a dizzying journey, accompanied by El Chema Venegas (Mauricio Ochmann), as they undertake his daring tunnel escape from a high-security prison. Telemundo also partnered with Facebook and Youtube to release the experience across those social platforms to engage fans as a lead up to the highly-anticipated spin off's premiere.
"Our marketing team is always looking for new and innovative ways to connect with our audience and engage them with our programming through cutting edge, entertaining experiences" said Aileen Angulo-Merciel, Senior Vice President of Marketing and Creative, Telemundo. "We are thrilled to bring viewers an unforgettable opportunity through our ground breaking virtual reality escape for 'El Chema.'" As part of the 360 experience, Telemundo activated a campaign to allow viewers to enjoy the virtual reality experience in person across multiple cities including Los Angeles, California at Stonewood Mall; Houston, Texas at Plaza Americas; Bronx, New York at the Mall at Bay Plaza; and Chicago, Illinois at the Gurnee Mills Mall. "Our digital initiatives and partnerships allow viewers to stay connected during our shows and in between on-air episodes," said Peter Blacker, Executive Vice President, Digital Media and Emerging Business, NBCUniversal Telemundo Enterprises. "The campaign we are launching across multiple platforms provides our fans with yet another inventive experience and more exclusive content, which enables us to continue to connect with Generation M."
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