TV Land's 'She's Got the Look' Third Season Premieres 8/25

TV Land's competition reality series 'She's Got The Look' has a whole new look when it returns for its third season on Wednesday, August 25, 2010 at 10PM ET/PT as the series introduces a new host: Brooke Burke ('Dancing With The Stars,' 'Wild On'); a new city: Los Angeles; a new judge: supermodel Roshumba Williams, and ten new finalists all over the age of 35 competing for a second chance at their dreams. The TV Land Prime original series is a collaboration with Wilhelmina Models, Inc. and sets out to discover a beautiful, sophisticated and confident woman over the age of 35 who has the potential to transform herself into a model, representing some of the most high-profile brands and highly-coveted campaigns in the fashion and beauty industries. The winner of the series receives a contract with Wilhelmina Models, Inc. and a photo spread in Self Magazine. Also joining Roshumba Williams are returning judges, celebrity stylist Robert Verdi and Wilhelmina president Sean Patterson. Emmy(R) Award-Winner Allison Grodner ('Big Brother,' 'Blowout') returns as executive producer and has joined forces with executive producer Rich Meehan ('Big Brother') under their new banner, Fly On The Wall Entertainment. Rachel Tung is also executive producer. RoC(R) Skincare is the presenting sponsor of 'She's Got The Look.'

'She's Got The Look' chronicles a nationwide model search resulting in 10 contenders coming to live together in Los Angeles as they compete in photo shoots, a video shoot and high fashion runway shows. The series is now playing in over 70 countries, with the first three seasons sold around the world. It can be seen in France, Italy, Israel, Australia, Israel, Thailand, Korea, Holland and South Africa. 'She's Got The Look' is distributed worldwide by Fremantle Media.

Throughout the past three seasons of 'She's Got The Look,' contestants have ranged from the ages of 35 to 72-years-old. The exposure and success from the series has secured a variety of top-tier bookings for many of the show's alumni with clients such as: Kmart, Verizon, AT&T, Nicole Miller Cosmetics, Hallmark, Microsoft, Toyota, Volvo and many more. These achievements illustrate the shows premise that beauty is timeless.

From a certified bus mechanic to a trial lawyer to an Olympic trial swimmer to an insurance agent from Michigan and a grandmother of six, this season's finalists are all accomplished and diverse women with unique life stories competing for the grand prize.

"This season of 'She's Got The Look' is even more exciting with a new host, new judge, new city and another amazing group of finalists, all 35 and older," states Larry W. Jones, president, TV Land. "The series is filled with transformations on the inside AND the outside and our viewers will be able to witness the amazing mentoring between the contestants and our judges."

Sean Patterson, president of Wilhelmina Models, said, "We never thought we would be able to top the amazing cast of women in seasons 1 and 2, but somehow we did. The depth of life-experience, the willingness to learn and the beauty that we unearthed in the women combined for the most compelling season for the show so far."

"Self's message to our 6.7 million readers that beauty starts from the inner self matches the objective of 'She's Got the Look': uncovering inspiring women who are their happiest, most confident and beautiful selves at any age," states Lucy Danziger, Self Magazine Editor-in-Chief. "Self encourages all women to continually challenge themselves to meet new goals and be their all around best, inside, outside and in the world. We call it being Selfy, and it's exciting and fun!"

Marco Bresaz, Keith Cox and Sal Maniaci serve as executive producers for TV Land; Sean Patterson and Corey Preston are executive producers from Wilhelmina. TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land Prime is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land Prime is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in over 98 million U.S. homes.

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, Comedy Central, Spike, TV Land, Atom, GameTrailers and Xfire.

Wilhelmina International, Inc. is one of the most prominent modeling agencies in the fashion and beauty industry worldwide. Wilhelmina was founded by supermodel Wilhelmina Cooper in 1967 and has since launched the careers of many superstars including Angelica Huston, Whitney Houston, Lauren Hutton, Mark Vanderloo, Gabriel Aubry, Alexandra Richards, Theodora Richards and more. Wilhelmina has offices in New York, Los Angeles and Miami as well as affiliate offices nationwide and Panama. For more information, please visit www.wilhelmina.com.

With a unique spirit of positivity, Self Magazine reaches 6.7 million readers and provides a blueprint for the woman who wants to stay informed, get inspired, grow and achieve her personal goals. As the premier women's magazine of total well-being, Self incorporates health and beauty, fitness and nutrition, happiness and personal style all in one package. Self is published by Conde Nast, a division of Advance Publications, which operates in 24 countries and is the world leader in exceptional content creation. For more information, visit www.Self.com.

Established in France by a pharmacist and dermatologists, RoC(R) Skincare has been a leading French skincare brand since 1957, devoted to developing anti-aging skin care products that guarantee visible, lasting results for healthier, younger looking skin. Since its U.S. introduction in 1999, the RoC(R) Brand has been committed to working in partnership with dermatologists to introduce clinically proven, trusted products, leveraging breakthrough technology. Praised by women and skin care experts alike for its technology and innovation for more than 50 years, RoC(R) Skincare offers anti-aging facial care focused on the following benefits: Multi-Benefit, Anti-Wrinkle, Lifting and Firming, Even tone and texture. To learn more about the science behind RoC(R) Skincare, visit www.rocskincare.com.

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