TONIGHT SHOW Dominates Week Of 2/26-3/2

By: Mar. 06, 2018
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TONIGHT SHOW Dominates Week Of 2/26-3/2

"The Tonight Show Starring Jimmy Fallon" has won the late-night ratings week of Feb. 26-March 2 in adults 18-49 and most other key demographics, according to "live plus same day" figures from Nielsen Media Research.

Excluding weeks with Olympic or NFL lead-ins, "Tonight" generated its biggest margin of victory in 18-49 over originals of "The Late Show with Stephen Colbert" (+47%, with a 0.63 rating vs. a 0.43) since the week of Aug. 7-11 (+55%, 0.65 vs. 0.42).

It was also "Tonight's" closest finish to "Colbert" in total viewers (within 536,000 persons, 2.617 million vs. 3.153 million), excluding Olympic and NFL weeks, since Oct. 9-13 (508,000, 2.492 million vs. 3.000 million).

Excluding Olympic weeks, "Tonight" generated its top 18-49 and total-viewer results since Jan. 15-19 (0.66 in 18-49, 2.618 million viewers overall).

Last week at 12:35 a.m. ET, "Late Night with Seth Meyers" outrated CBS' "The Late Late Show with James Corden" by a +50% margin in adults 18-49 (with a 0.36 rating vs. a 0.24). Meyers topped Corden in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers --and also beat ABC's "Nightline" in their head-to-head half-hour from 12:30 to 1 a.m. ET in all key categories).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Feb. 26-March 2. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.63 rating, 4 share
CBS "Late Show," 0.43/3
ABC "Kimmel," 0.39/3 (R)

12:35-1:05 a.m. ET
ABC "Nightline," 0.26/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.36/3 *
CBS "Late Late Show," 0.24/2 *

1:35-2:05 a.m. ET
NBC "Last Call," 0.23/2 (R)

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.617 million viewers
CBS "Late Show," 3.153 million viewers
ABC "Kimmel," 1.828 million viewers (R)

12:35-1:05 a.m. ET
ABC "Nightline," 1.213 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.437 million viewers *
CBS "The Late Late Show," 1.297 million viewers *

1:35-2:05 a.m. ET
NBC "Last Call," 0.869 million viewers (R)

*Friday's "Late Night" and "Late Late Show" were encores.

SEASON AVERAGES

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight" 0.70 rating, 4 share
CBS "Late Show," 0.61/4
ABC "Kimmel," 0.48/3

12:35-1:05 a.m. ET
ABC "Nightline," 0.31/2

12:35-1:35 a.m. ET
NBC "Late Night," 0.41/3
CBS "The Late Late Show," 0.29/2

1:35-2:05 a.m. ET
NBC "Last Call," 0.24/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 2.815 million viewers
CBS "Late Show," 3.866 million viewers
ABC "Kimmel," 2.296 million viewers

12:35-1:05 a.m. ET
ABC "Nightline," 1.413 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.601 million viewers
CBS "The Late Late Show," 1.422 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 0.843 million viewers

SELECTED CABLE RESULTS, WEEK OF FEB. 26-MARCH 2

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m., "The Daily Show," 0.26
Comedy Central, 11:30-midnight ET, "The Opposition," 0.11

TBS, 11 p.m.-midnight, "Conan," 0.19

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.58
Adult Swim, 12:30-1:30 a.m. ET, 0.45

Each adult 18-49 rating point equals 1.28 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m., "The Daily Show," 0.891 million
Comedy Central, 11:30-midnight ET, "The Opposition," 0.335 million

TBS, 11 p.m.-midnight, "Conan," 0.458 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.158 million
Adult Swim, 12:30-1:30 a.m. ET, 0.888 million



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