NBC News' TODAY, co-anchored by Savannah Guthrie and Hoda Kotb, wins across the board for February 2018 sweeps, its first in six years since February 2012. This also marks the show's 25th consecutive year at number one for February sweeps for the A18-49 demo, and its largest sweep advantage in A25-54 over ABC's GMA since February 2012. Additionally, TODAY more than doubled its A25-54 advantage vs. GMA compared to the prior November 2017 sweep period, and improved its advantage by 92% compared to the previous year with February 2017 sweeps.
Megyn Kelly TODAY at 9 a.m. ET and TODAY with Kathie Lee and Hoda at 10 a.m. ET are also up across the board vs. the prior November 2017 sweeps period.
TODAY HIGHLIGHTS:
Program | HH Rtg |
HH Shr |
P2+ Imps |
P18-49 Rtg |
P18-49 Imps |
P25-54 Rtg |
P25-54 Imps |
TODAY | 3.22 | 13 | 4,465 | 0.95 | 1,224 | 1.36 | 1,644 |
CBS THIS MORNING | 2.51 | 10 | 3,479 | 0.54 | 701 | 0.79 | 953 |
GOOD MORNING AMERICA | 3.07 | 12 | 4,248 | 0.77 | 988 | 1.14 | 1,371 |
TODAY ranked #1 among total viewers, its first February sweep win in six years
TODAY has won 11 consecutive sweeps among A25-54 viewers
TODAY ranked #1 among A18-49 viewers for the 13th consecutive sweep (and 92nd of the last 95 sweeps dating back to Nov'94)
Videos