TODAY Tops GMA in Key Demos Last Week and Season-to-Date

TODAY HIGHLIGHTS:

Net	HH Rtg	HH Shr	P2+ Imps	P18-49 Rtg	P18-49 Imps	P25-54 Rtg	P25-54 Imps
TODAY	2.74	12	3,717	0.70	900	1.03	1,240
CBS THIS MORNING	2.19	9	2,950	0.42	545	0.62	753
GOOD MORNING AMERICA	2.85	12	3,880	0.61	782	0.92	1,106

TODAY averaged 1.240 million A25-54 viewers, leading GMA by +134,000 (+12%) and CBS THIS MORNING by +487,000 (+65%)

• TODAY has now ranked #1 among A25-54 viewers for 129 consecutive weeks (best streak in almost six years) and 145 of the last 146 weeks
• TODAY delivered a 1.03 A25-54 rating, +0.11 points ahead of GMA and +0.41 points more than CBS
• TODAY's A25-54 advantage over GMA more than doubled versus prior week (up 158%), posting its highest level in three weeks

TODAY averaged 900,000 A18-49 viewers, +118,000 (+15%) ahead of GMA and +355,000 (+65%) higher than CBS

• Among A18-49 viewers, TODAY has now posted 149 consecutive weekly wins and has finished #1 in 155 of the last 157 weeks and 166 of the last 170 weeks
• TODAY's 0.70 A18-49 rating, leading GMA by +0.09 and CBS by +0.28 points
• TODAY's A18-49 advantage over GMA posted a three-week high
• Week-over-week, TODAY was the only broadcast to see an increase among A18-49 viewers (+7,000 or +1%)

TODAY averaged 3.717 million total viewers, leading CBS THIS MORNING by +767,000 (+26%)

• TODAY improved its total viewer advantage over CBS THIS MORNING by 5% vs. prior week and by 12% versus the same week last season
• Week-over-week, TODAY's total viewer gap vs. GMA was reduced by more than half (-163,000 vs. -346,000 prior week)
• Compared to the same week last year, the total viewer gap vs. GMA was 13% closer (-163,000 vs. -187,000 prior year)

SEASON-TO-DATE

TODAY ranks #1 among A25-54 viewers

• Leads GMA by +159,000 and CBS by +573,000

TODAY ranks #1 among A18-49 viewers

• Leads GMA by +156,000 and CBS by +433,000

TODAY leads CBS by +749,000, 10% higher than last season

To post a comment, you must register and login.