THURSDAY NIGHT FOOTBALL Draws Audience of 14.9 Million Viewers Across All Platforms
THURSDAY NIGHT FOOTBALL on Thursday, Oct. 19 featuring Oakland's win over Kansas City in Week 7 was seen on an average minute audience basis by 14.9 million viewers across all platforms, including CBS Television Network, NFL Network, Amazon Prime Video, NFL Digital and CBS digital platforms.
THURSDAY NIGHT FOOTBALL is produced by CBS Sports. CBS sells and airs the national commercials for CBS THURSDAY NIGHT FOOTBALL games across every platform, creating incremental value and distribution for CBS clients and sponsors.
Last night's telecast on CBS and NFL Network again delivered an increase in viewership. The Kansas City-Oakland game was seen by an average of 14.378 million television viewers, up over last year's comparable game (14.202 million for Chicago-Green Bay; 10/20/16), according to Nielsen live plus same day national ratings. Overall, THURSDAY NIGHT FOOTBALL continues delivering strong viewership in October averaging 14.786 million viewers across Weeks 5, 6, and 7, which is up +9% versus last year's comparable three games (13.599 million).
The average digital audience for last night's THURSDAY NIGHT FOOTBALL game across Amazon Prime Video, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, NFL Game Pass (International) and on CBS digital platforms was 492,000.
Television viewership of the Kansas City-Oakland game peaked at 16.494 million viewers from 11:30-11:54 PM, ET.
TNF on CBS and NFL Network won in primetime, handily beating the other networks. CBS/NFL Network's primetime viewership for Thursday night of 12.930 million was +430% ahead of FOX (2.439 million), +185% ahead of ABC (4.540 million) and +148% ahead of NBC (5.217 million).
In total, CBS and NFL Network's coverage of the Kansas City-Oakland game was watched in all-or-part by 45.769 million viewers on television, with a minimum of one minute viewed. In total, 2.1 million viewers initiated a stream of THURSDAY NIGHT FOOTBALL across all digital properties.
Amazon Prime Video reached a total of 1.7 million combined viewers worldwide for the NFL THURSDAY NIGHT KICKOFF pregame show and the Kansas City-Oakland game. For the THURSDAY NIGHT FOOTBALL game alone, 1.5 million worldwide viewers initiated a stream on Amazon Prime Video, with each viewer watching an average of 49 minutes. The average worldwide audience watching THURSDAY NIGHT FOOTBALL for at least thirty seconds on Amazon Prime Video was 357,000.
For a complete listing of all the ways to watch THURSDAY NIGHT FOOTBALL, please visit NFL.com/TNF.<