THE VIEW Outperforms THE TALK in All Key Target Demos

THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's "The View" averaged 2.893 million Total Viewers, 496,000 Women 25-54 and 326,000 Women 18-49 during the week of November 27, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.614 million, 403,000 and 271,000, respectively) during the week in Total Viewers (+279,000), Women 25-54 (+93,000) and Women 18-49 (+55,000).


"The View" increased its leads over CBS' "The Talk" year to year in Total Viewers (+221% -
279,000 vs. 87,000) and Women 25-54 (+45% - 93,000 vs. 64,000).
"The View" improved over the previous week (488,000 and 318,000, respectively) in Women 25-54 (+2%) and Women 18-49 (+3%). "The View" was up on the year-ago week in Total Viewers (+1% - 2.893 million vs. 2.859 million).

Season to date, "The View" leads CBS' "The Talk" across the board, increasing its
advantages from the same point last season in Total Viewers (344,000 vs. 174,000), Women 25-54 (114,000 vs. 52,000) and Women 18-49 (71,000 vs. 69,000). In fact, "The View" is postingits largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years- since the 2012-13 season.Week of November 27, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,893,000 496,000/0.8 326,000/0.5
CBS' "THE TALK" 2,614,000 403,000/0.7 271,000/0.4


Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD, 2017-18 Current Week
(w/o 11/27/17), Previous Week (w/o 11/20/17) and Year-Ago Week (w/o 11/28/16). Season to Date: Most Current: 2017-
2018 Season (9/25 - 12/3/17) and 2016-2017 Season (9/19 - 12/4/16). Averages based on regular telecasts.

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