THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's "The View" averaged 2.698 million Total Viewers, 510,000 Women 25-54 and 336,000 Women 18-49 during the week of October 2, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.490 million, 379,000 and 263,000, respectively) during the week in Total Viewers (+208,000), Women 25-54 (+131,000) and Women 18-49 (+73,000).

"The View" widened its leads over CBS' "The Talk" year to year across the board: Total Viewers (208,000 vs. 52,000), Women 25-54 (131,000 vs. 16,000) and Women 18-49 (73,000 vs. 44,000).

"The View" was up week to week in Women 25-54 (+5% -510,000 vs. 488,000 for w/o 9/25/17).

Season to date, "The View" leads CBS' "The Talk" across the board, substantially increasing its advantages from the same point last season: Total Viewers (267,000 vs. 53,000), Women 25-54 (123,000 vs. 16,000) and Women 18-49 (78,000 vs. 31,000). In fact, "The View" is posting its largest season leads over the CBS program in 5 years - since the 2012-13 season.

Week of October 2, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,698,000 510,000/0.8 336,000/0.5
CBS' "THE TALK" 2,490,000 379,000/0.6 263,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/2/17, 9/25/17 and 9/26/16. Most Current: 2016-2017 Season (9/25 - 10/8/17) and 2016-2017 Season (9/19 - 10/2/16). Averages based on regular telecasts.

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