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THE VIEW Outperforms THE TALK in All Key Target Demos

THE VIEW Outperforms THE TALK in All Key Target Demos

ABC's "The View" averaged 2.698 million Total Viewers, 510,000 Women 25-54 and 336,000 Women 18-49 during the week of October 2, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" led CBS' "The Talk" (2.490 million, 379,000 and 263,000, respectively) during the week in Total Viewers (+208,000), Women 25-54 (+131,000) and Women 18-49 (+73,000).

"The View" widened its leads over CBS' "The Talk" year to year across the board: Total Viewers (208,000 vs. 52,000), Women 25-54 (131,000 vs. 16,000) and Women 18-49 (73,000 vs. 44,000).

"The View" was up week to week in Women 25-54 (+5% -510,000 vs. 488,000 for w/o 9/25/17).

Season to date, "The View" leads CBS' "The Talk" across the board, substantially increasing its advantages from the same point last season: Total Viewers (267,000 vs. 53,000), Women 25-54 (123,000 vs. 16,000) and Women 18-49 (78,000 vs. 31,000). In fact, "The View" is posting its largest season leads over the CBS program in 5 years - since the 2012-13 season.

Week of October 2, 2017:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,698,000 510,000/0.8 336,000/0.5
CBS' "THE TALK" 2,490,000 379,000/0.6 263,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 10/2/17, 9/25/17 and 9/26/16. Most Current: 2016-2017 Season (9/25 - 10/8/17) and 2016-2017 Season (9/19 - 10/2/16). Averages based on regular telecasts.

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