THE VIEW Outperforms THE TALK for Third Week Running

ABC's "The View" averaged 2.838 million Total Viewers, 555,000 Women 25-54 and 402,000 Women 18-49 during the week of March 28, 2016, based on Live + Same Day Data from Nielsen Media Research.

For the 3rd-straight week, "The View" outdelivered CBS' "The Talk" (2.732 million, 541,000 and 395,000, respectively) in all key target demos: Total Viewers (+106,000), Women 25-54 (+14,000) and Women 18-49 (+7,000).

For the 4th time in the last 5 weeks, "The View" turned in gains on the same week last year (2.489 million and 521,000, respectively, on w/o 3/30/15) in Total Viewers (+14%) and Women 25-54 (+7%). "The View" posted a larger year-to-year increase in overall viewers than "The Talk," while the CBS program was down in Women 25-54 (+7%/-5%, respectively).

Week of March 28, 2016:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg

ABC "THE VIEW" 2,838,000 555,000/0.9 402,000/0.6

CBS "THE TALK" 2,732,000 541,000/0.9 395,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/28/16, 3/21/16 and 3/30/15. Most Current: 2015-2016 Season (9/21/15 - 4/3/16) and 2014-2015 Season (9/22/14 - 4/5/15). Averages based on regular telecasts.