THE VIEW Outperforms THE TALK Across the Board

THE VIEW Outperforms THE TALK Across the Board

ABC's "The View" averaged 2.682 million Total Viewers, 426,000 Women 25-54 and 298,000 Women 18-49,duringthe week of May 14, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View"beat CBS' "The Talk"(2.356 million, 407,000 and 383,000, respectively) during the week in Total Viewers(+326,000),Women 25-54 (+19,000) and Women 18-49(+15,000). "The View"improved on the previous week(2.607 million and 295,000, respectively, for w/o 5/7/18)in Total Viewers(+3%)and Women 18-49(+1%).

For the 6th straight week, "The View"saw gains on the year-ago week(w/o 5/15/17)in Total Viewers(+2% - 2.682 million vs. 2.637 million). Season to date, "The View" isposting gains compared to the same point last season in Total Viewers (+1% - 2.907 million vs. 2.868 million),marking its most-watched season in 4 years - since the 2013-2014 season.

In addition,"The View" leads CBS' "The Talk" across the board, increasing its advantages
from the same point last season in Total Viewers (350,000 vs. 177,000),Women 25-54 (88,000 vs. 59,000)and Women 18-49 (60,000 vs. 55,000). In fact, "The View"is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-2013 season.


Week of May 14, 2018:
PROGRAM AVERAGES/ TOTAL VIEWER SWOMEN 25-54(000)/RtgWOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,682,000 426,000/0.7 298,000/0.5
CBS' "THE TALK" 2,356,000 407,000/0.6 283,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 5/14/18, 5/7/18 and 5/15/17. Season-to-Date: Most Current: 2017-2018 Season (9/25/17 - 5/20/18) and 2016-2017 Season (9/19/16 - 5/21/17). Averages based on regular telecasts.



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