THE TODAY SHOW Announces New #BornTODAY Series

What does it mean to be born today? More babies are born in September than any other month, and next week, NBC's TODAY will take an in-depth look at having children in today's world. From prenatal to postnatal, TODAY will cover the new approaches, technologies, trends and realities that parents face. #BornTODAY begins Monday, September 23.

Throughout the week, The Today Show anchors and hosts will cover everything from fertility frustrations, to birthing options, from mom/dad balance to sleep deprivation. TODAY correspondents and new parents, Jenna Bush Hager, Jenna Wolfe, Stephanie Gosk, Peter Alexander, and Mara Schiavacampo will contribute reports and discuss their personal parenting experiences and what it's like returning to work post-baby.

To kick off the week, TODAY correspondents will be live at four hospitals around the country to Capture the moment a child is born. Dr. Nancy Snyderman will be at New York-Presbyterian/Columbia, Stephanie Gosk will be at University Hospitals Case Medical Center in Cleveland, Erica Hill will be at Brigham and Women's Hospital in Boston, and Janet Shamlian will be at The Woman's Hospital of Texas in Houston. TODAY will also examine the high costs of pregnancy and birth in this country and how it compares to other parts of the world.

On Tuesday, TODAY will look at the new frontiers in fertility technology. Dr. Nancy Snyderman will profile a couple struggling to have a baby as they attempt IVF. For the first time on live television, viewers will witness the couple's in-vitro fertilization procedure as it happens.

On Wednesday, Peter Alexander will follow a couple through their first day and night at home with their newborn, and reveal some very recent science on sleep deprivation and the effects on new parents. And in a panel discussion, Matt Lauer, Al Roker, Willie Geist and Carson Daly will talk about the role of dads today.

On Thursday, TODAY will investigate the taboos surrounding breast-feeding and why some women choose to do it, and others do not. In a report, nursing mom Jenna Wolfe will examine the attitudes moms are faced with, good and bad, as they venture out with their baby in public.

On Friday, TODAY will follow new mothers as they re-enter the workforce after maternity leave and take a look at the challenges they face. The Today Show anchors will also catch up with the parents and newborns from Monday's hospital visits.

Other topics during the #BornTODAY series include the new trends in pregnancies and deliveries, parenting through the generations, and body after birth.

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