THE LATE SHOW Beat THE TONIGHT SHOW in Key Demo Last Week for the First Time

THE LATE SHOW Beat THE TONIGHT SHOW in Key Demo Last Week for the First Time

Last week THE LATE SHOW WITH STEPHEN COLBERT won the live plus same day adults 18-49 demo race for the first time (0.5 versus 0.4), and overtook "The Tonight Show" season-to-date in viewers in the demo. Using a rolling live plus 3-day to live plus 7-day season average of actual adult 18-49 viewers, THE LATE SHOW leads "Tonight" 703,000 viewers in adults 18-49 versus 678,000. (Source: Nielsen NPower)

Additionally, THE LATE SHOW delivered 3.74 million viewers and 0.6 in adults 18-49 for the week ending Nov. 9, according to Nielsen live plus 3-day ratings. THE LATE SHOW added +620,000 viewers (from 3.12m) and +0.1 in adults 18-49 (from 0.5) in live plus three-day lift from live plus same day ratings. Last week, THE LATE SHOW posted season-best live plus 3-day adults 18-49 ratings and has delivered more than 3.5 million viewers with 3-day lift every first-run week this season.

With 3-day lift, THE LATE SHOW improved its advantage over "Tonight" in viewers to +1.34 million (vs. 2.40m) after leading by +890,000 with same day viewers (vs. 2.23m). THE LATE SHOW also maintained its +0.1 lead over "Tonight" in adults 18-49 (0.6 vs. 0.5). With 3-day ratings, THE LATE SHOW also beat a first-run week of "The Tonight Show" for the first time this season in adults 18-49 - the programs tied every other week this season in both measures. First-run weeks of THE LATE SHOW beat "Tonight" every week this season by more than +1 million viewers with 3-day viewing.

Photo Credit: Courtesy of CBS

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