Singer/Songwriter Ed Sheeran to Visit CBS SUNDAY MORNING, 3/5

Singer-songwriter Ed SHeeran is one of the most successful artists of his time, and he's an idol to millions around the world. He's also had the confidence to take on the music industry and do things on his terms, and the approach has made him rich and famous. However, Sheeran tells CBS News' Mark Phillips in an interview for CBS SUNDAY MORNING, there's one thing he can't seem to get right - the way he looks on film.

Indeed, in a revealing interview to be broadcast Sunday, March 5 (9:00 AM ET) on the CBS Television Network, Sheeran tells Phillips at the start of his career he intentionally stayed out of the videos for his songs.

"I just don't like the look, the way I look on film," he tells Phillips.

Phillips says Sheeran, who is in his music videos now, seems to have gotten over his angst as a way to build his brand.

"No, I just can't - I just can't hold back now," Sheeran responds. "I can't hold it back. My songs sell more if I'm in the video."

The 26-year-old artist's strategy is working. His most recent songs off his new album were released simultaneously and have been sitting on top of the Billboard charts.

Sheeran talks with Phillips about his career; his early days producing and distributing his own music; why he stayed out of the industry for a year; and the business of music. Phillips also goes with Sheeran to his favorite fish and chips shop and some of the places in his hometown that have made their way into his songs.

Despite his success, and how far he's traveled, Phillips reports that Sheeran hasn't forgotten his roots, in the little town of Framlingham in England. There, Sheeran tells Phillips, he's treated normally.

"I think what's beautiful about this area - no one's treated me any different," Sheeran says. "It's still the same people working in the same fish and chip shop treat me the exactly the same."

CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM ET) on the CBS Television Network. Rand Morrison is the executive producer.

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Image courtesy of CBS