SHOWTIME Sports will chronicle Florida State University's quest for the 2016 COLLEGE FOOTBALL National Championship with the all-access documentary series "A SEASON WITH FLORIDA STATE FOOTBALL." The second installment of the groundbreaking series brings viewers behind the scenes and into the lives of the Seminoles with weekly 30-minute episodes throughout the 2016 season. The series premieres on Tuesday, Sept. 6 at 10 p.m. ET/PT on SHOWTIME, just one day after the Seminoles' season opener against the Ole Miss Rebels (University of Mississippi) on Labor Day.
In an innovative move for a series announcement, Showtime Sports employed a social media campaign teasing the reveal of the participating team for the second installment of the "A SEASON WITH" franchise across the network's Instagram, Twitter and Facebook platforms. The linchpin of the campaign was the unveiling of sequential portions of an original artistic mosaic of FSU football imagery throughout the day on a new A SEASON WITH Instagram account leading up to this official announcement. Cross-platform support on Twitter and Facebook all led to the posting of the final image and the launch of a thirty-second tease video.
Photo credit: FSU Athletics
Videos