S.H.I.E.L.D. Earns ABC's Second Highest Ratings in Time Slot in 2 Years
By: Sarah Bellet Oct. 02, 2013
"S.H.I.E.L.D." Earns ABC's 2nd-Highest Rating in Time Period in 2 Years
Marvel's Agents of S.H.I.E.L.D. (8-9pm - 8.4 million and 3.1/10): Excluding only the prior week's big debut, week 2 of ABC's Marvel's Agents of S.H.I.E.L.D. delivered the Net's highest Adult 18-49 rating in the Tuesday 8-9pm time period in 2 years - since 10/10/11. The ABC drama won its hour over The Voice and NCIS across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures. A big gainer in early TV playback, S.H.I.E.L.D.'s 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).
...more to come
ABC's Tuesday is Up 12% Year to Year/S.H.I.E.L.D. Wins the Night with Men/The Goldbergs is Tuesday's #1 Comedy
ABC Tuesday Prime (8-11pm - 5.5 million and 1.9/6): With its Tuesday night freshman lineup, ABC was up by 12% from the year-ago night in Adults 18-49 (1.7/5 on 10/2/12). The Net beat out Fox's lineup (3.4 million and 1.5/4) on the night by 2.1 million viewers and by 27% in Adults 18-49.
Marvel's Agents of S.H.I.E.L.D. (8-9pm - 8.4 million and 3.1/10): Excluding only the prior week's big debut, week 2 of ABC's Marvel's Agents of S.H.I.E.L.D. delivered the Net's highest Adult 18-49 rating in the Tuesday 8-9pm time period in 2 years - since 10/10/11. The ABC drama won its hour over NBC's The Voice and CBS' NCIS across all key Men demos (M18-34/M18-49/M25-54) to rank as Tuesday's #1 TV show on all 3 measures. A big gainer in early TV playback, S.H.I.E.L.D.'s 3.1 L+SD rating is projected to go up to a 4.3 Adult 18-49 rating in the Live + 3 Day numbers (+38%).
The Goldbergs (9-9:30pm - 6.2 million and 2.2/6): At 9pm, ABC's The Goldbergs ranked as Tuesday's #1 comedy for the 2nd week in a row with Total Viewers and Adults, beating Fox's New Girl head to head in the half hour by 59% and 16%, respectively. In addition the new ABC comedy improved its time period year to year by 10% in Adults 18-49 (2.0/5 on 10/2/12).
Trophy Wife (9:30-10pm - 4.3 million and 1.4/4): At 9:30pm, ABC's Trophy Wife drew 1.3 million more viewers than Fox's The Mindy Project (4.3 million vs. 3.0 million) and was the night's 2nd-most-watched comedy, leading all 4 of Fox's comedies and trailing only The Goldbergs.
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