SETH MEYERS Debuts with Top Monday Overnights in 9 Years
By: Caryn Robbins
The Feb. 24 telecast of "The Tonight Show Starring Jimmy Fallon" has delivered strong ratings with its first telecast on a non-Olympic night, averaging a 4.5 rating, 12 share in household results from the 56 markets metered by Nielsen Media Research. It's "Tonight's" highest Monday rating, excluding Olympic nights, in four years (since March 1, 2010, the night of Jay Leno's return, 5.4),
The 4.5 rating is up 55% versus "Tonight's" non-Olympic season average (4.5 vs. 2.9, L+SD). "Tonight" topped the combined metered-market household rating in the time period of CBS's "Late Show with David Letterman" (2.2/6) and ABC's "Jimmy Kimmel Live" (2.1/6). In the 25 markets with Local People Meters, "The Tonight Show Starring Jimmy Fallon" averaged a 2.1/10 in adults 18-49, best for "Tonight" on a non-Olympic Monday since June 1, 2009 (Conan O'Brien's premiere, 3.9). At 12:35 a.m. ET, "Late Night with Seth Meyers" has delivered strong ratings with its premiere telecast, averaging a 2.6 rating, 9 share in household results from the 56 markets metered by Nielsen Media Research. It's the highest "Late Night" rating on a Monday in nine years (since Jan. 24, 2005 for a "Late Night" encore, 4.2, which followed a high-rated "Tonight Show" tribute to Johnny Carson). The debut of "Late Night with Seth Meyers" is up 63% versus "Late Night's" season average (2.6 vs. 1.6, L+SD). Monday's "Late Night" retained 58% of its "Tonight Show" lead-in (2.6 vs. 4.5), versus the show's 55% season average (1.6 vs. 2.9). The 2.6 topped the combined ratings in the time slot of ABC's "Nightline" (1.4/5 for the first half-hour of the time period) and CBS's "Late Late Show with Craig Ferguson" (1.0/4).Detailed Monday Late-Night Results in the Metered Markets: In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 4.5/12; CBS's "Late Show with David Letterman," 2.2/6; and ABC's "Jimmy Kimmel Live," 2.1/6. In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 2.1/10; "Late Show," 0.5/2; and "Jimmy Kimmel Live," 0.6/3.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
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