SATURDAY NIGHT LIVE Equals Ratings High in the Local People Meters Since June 2nd

By: Sep. 17, 2018
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SATURDAY NIGHT LIVE Equals Ratings High in the Local People Meters Since June 2nd

The Sept. 15 encore telecast of "Saturday Night Live," with host Donald Glover and musical guest Glover as Childish Gambino, has averaged a 2.5 rating, 7 share in "live plus same day" household results from the 56 local markets metered by Nielsen Media Research (with two markets currently unavailable due to Hurricane Florence) and a 0.8/5 in adults 18-49 in the 25 markets with local people meters.

Last night's 0.8 equals "SNL's" high in 18-49 in the local people meters since June 2 (1.0 with a prior rebroadcast of the episode hosted by Glover).

The Sept. 1 telecast is up +4% versus "SNL's" September 2017 average for encores in metered-market households (2.5 vs. 2.4) and is maintaining 100% in 18-49 in the local people meters (0.8 vs. 0.8 for September 2017 rebroadcasts).

Official-national ratings for last night's edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Sept. 18.

Saturday Primetime Ratings:

"Dateline Saturday Night Mystery" (0.4/2 in 18-49, 0.7 in 25-54, 2.9 million viewers overall from 10-11 p.m. ET):

Is currently the #1 newsmagazine of the night on the Big 4 networks in adults 25-54 and total viewers.

Maintains 100% week to week in 18-49 (0.4 vs. 0.4), and adults in 25-54 (0.7 vs. 0.7), and is currently up week to week in total viewers (2.926 million vs. 2.921 million).

Will add significant viewership via time-shifting and VOD - the previous week's "Dateline Mystery" grew by +11% in 18-49 (0.44 to 0.49) and +285,000 viewers overall (2.9 million to 3.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night on the Big 4 in adult 18-49 rating and total viewers.

Upscale: "Dateline Mystery" is generating a solid upscale audience, indexing at a 112 among adults 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "America's Got Talent" averaged a 0.3/ 1 in 18-49 and 2.1 million viewers overall from 8-10 p.m. ET.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.



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