OWN: OPRAH WINFREY NETWORK closed out the 3rd quarter of 2016 delivering its highest-rated, most-watched and highest-ranking quarter in network history. In primetime, the network averaged a 0.43 rating in its key W25-54 demo (up +39% vs. last quarter and up +10% vs. YAGO) and 599,000 total viewers (up +29% vs. last quarter and up +9% vs. YAGO). In prime, OWN ranked #13 among ad-supported cable networks with W25-54 (up +15 spots vs. last quarter and up +5 spots vs. YAGO). Additionally, OWN is the #1 cable network in prime among all African-American women and total viewers.
This quarter's success was bolstered by OWN's two new original drama series, "Greenleaf" and "Queen Sugar," which both premiered to record ratings and are 2 of the year's top 3 new scripted cable series among women, and Tyler Perry series "The Haves and the Have Nots" and "If Loving You is Wrong." "Queen Sugar" premiered to record ratings (9/6/16 and 9/7/16), delivering the highest-rated two-episode debut in network history, averaging a 1.9 W25-54 rating and 2.416 million total viewers over its two-night premiere. "Greenleaf" premiered as the #1 series debut in OWN history with over 3 million total viewers (6/21/16). In addition, OWN was Tuesday night's #1 cable network among W25-54. Popular series from Tyler Perry, "The Haves and the Have Nots" was Tuesday night's #1 original cable series among W25-54 and W18+ and "If Loving You is Wrong" ranked #2 among W25-54. Both series were also the most-watched cable series among African-American total viewers in all of prime.Videos