NBC's TONIGHT SHOW is Most-Watched Late-Night Show Across All Social Platforms
By: Caryn Robbins Feb. 25, 2016
"The Tonight Show Starring Jimmy Fallon" continues to dominate in the competitive digital video platforms by recently reaching 10 million Youtube subscribers, amassing 90 million views on Youtube and Facebook for its "Wheel of Musical Impressions" with Ariana Grande and close to 900 million video views on Facebook since March 2015 when daily clips began posting. (Image courtesy of NBC)
"The Tonight Show" has been a leader and early adopter in the live social video space, from monologue rehearsals and music performances on platforms from Meerkat to Periscope to Facebook Live. The show was also one of the first late-night properties on Snapchat and has been experimenting with native Snapchat formats, such as vertical video, Snapchat Stories and additional exclusive daily content. According to MPVindex, "The Tonight Show Starring Jimmy Fallon" was #1 among news and variety shows from September-December 2015 for most Facebook likes and Instagram followers. Additional "Tonight Show" digital and social media highlights are listed below. YouTube highlights: First late-night show on television to hit 10 million Youtube subscribers (2/22/16)Since launching on YouTube, the channel has generated more than 5.2 billion video views
"Tonight Show" content on Youtube has been viewed for close to 16 billion minutes (more than 266 million hours)
The "Lip Sync Battle" series has generated more than 270 million views
The "Classroom Instruments" series has generated more than 172M views.
Social platform year over year growth (December 2014 to December 2015):
Twitter: up 76%
YouTube: up 73%
Instagram: up 203%
Tumblr: up 21%
Current follower/like counts (as of 2/22/16): Facebook: 8,089,324 likes
Twitter: 3.45 million followers
YouTube: 10,096,142 subscribers
Instagram: 2.1 million followers
Top "Tonight Show" Clips by Platform
Top 5 most-viewed "Tonight Show" Youtube clips of 2015:
- Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon (60,338,429 views): https://www.youtube.com/watch?v=HvRypx1lbR4
- Wheel of Musical Impressions with Christina Aguilera (53,793,546 views): https://www.youtube.com/watch?v=uD2nOjV3AaI
- Wheel of Musical Impressions with Ariana Grande (43,294,301 views): https://www.youtube.com/watch?v=ss9ygQqqL2Q
- Jimmy Fallon Blew a Chance to Date Nicole Kidman (33,542,805 views): https://www.youtube.com/watch?v=qtsNbxgPngA
- Jimmy Fallon Went to Bayside High with "Saved By the Bell" Cast (32,812.923 views): https://www.youtube.com/watch?v=MftOONlDQac
Top 5 most-viewed "Tonight Show" Youtube clips all time:
- Lip Sync Battle with Emma Stone (67,669,681 views): https://www.youtube.com/watch?v=bLBSoC_2IY8
- Lip Sync Battle with Will Ferrell, Kevin Hart and Jimmy Fallon (60,338,429 views): https://www.youtube.com/watch?v=HvRypx1lbR4
- Daniel Radcliffe Raps Blackalicious' "Alphabet Aerobics" (55,247,846 views): https://www.youtube.com/watch?v=aKdV5FvXLuI
- Lip Sync Battle with Joseph Gordon Levitt, Stephen Merchant and Jimmy Fallon (55,048,638 views): https://www.youtube.com/watch?v=R4ajQ-foj2Q
- Wheel of Musical Impressions with Christina Aguilera (53,793,546 views): https://www.youtube.com/watch?v=uD2nOjV3AaI
Top 5 most-viewed TSJF Facebook video clips since March 2015 launch:
- Jimmy Challenges Ariana Grande to a Game of Random Musical Impressions (48M views)
- Adele Joins Jimmy and the Roots to Perform "Hello" with Classroom Instruments (44M views)
- Jimmy Faces Off with Ellen DeGeneres in a Dramatic LIP SYNC BATTLE (39M views)
- Channing Tatum and Jimmy Read Scenes Written by Elementary School Kids (33.5M views)
- Jimmy and Justin Timberlake Perform a Medley of Hip-Hop Classics (30.5M views)
Videos